Marketing and communications: a reference for fine wine PR
Informed by data, enriched by creativity, achieved through storytelling
In the midst of the 2020 global pandemic, after persuasion from some of our longstanding clients, Wine Lister launched its strategic marketing and communications division. We agreed to extend beyond our data roots to help a small handful of producers maintain and grow relationships with key industry figures around the world despite travel restrictions.
This branch of our services has expanded and excelled beyond our expectations, and, as a result, has had a large influence on the launch of our new website and logo. We apply the same rigour and methodology to this work as we do to our data and analysis services and are dedicated to devising effective solutions, both short- and long-term, to ensure the success of our clients’ brands.
With decades of combined fine wine experience across various fields of the industry (in the media, on- and off-trade, and production), our team is uniquely placed to provide strategic advice on how to increase global brand status. Drawing upon our genuine relationships with journalists, critics, merchants, auction houses, and sommeliers, we are dedicated to identifying unexplored opportunities and connecting our clients to those that matter.
Using market research, case studies, and unrivalled industry insights, Wine Lister adopts a holistic, inherently analytical approach when building a communication strategy for our clients. We refine the stories that will resonate with their target audience and differentiate them from their competitors, while ensuring that their brand DNA remains at the core of the project.
Trade and press communications
Drawing on our unparalleled network, content creation expertise, and in-depth market knowledge, Wine Lister enables fine wine producers to make longstanding connections within the international fine wine sphere. With over 1,000 trade contacts and over 600 press contacts across the globe, we help our clients to establish credibility, build relationships, and effectively promote their wines.
We believe in the power of storytelling: each event is an opportunity to tell your story and connect with your target audience. Having attended hundreds of fine wine events around the world, Wine Lister is uniquely placed to plan and organise flawlessly executed, unforgettable events in London and beyond. Over the last four years of organising events, we have amassed a portfolio of case studies from which we can draw best practice examples and provide informed advice.
“Wine Lister’s network is second to none. Its trade contact list is unparalleled.”
– Giovanni Mazzei, owner, IPSUS
“Wine Lister’s widespread connections and insights provide the opportunity to boost activities in multiple sectors of the market in one project. Facing new markets and conducting business in a foreign language, Wine Lister helped me to sharpen and level up the way I talk about Fèlsina wines in English.”
– Michele Parodi, Export Manager, Fèlsina