We say it every year – the prices have to be “right”. While the Bordeaux 2019 en primeur campaign may be exceptional operationally, the same message resounds from the trade as in many a previous en primeur campaign – the prices have to be right.
Chairman of Farr Vintners, Stephen Browett, defines the crux of the matter succinctly; “one thing that is absolutely crystal clear is that for this en primeur campaign to work, Bordeaux must return to the fundamental (and recently ignored) concept that en primeur wines need to reach the consumer at lower prices than physically available vintages”. For at least the last three Bordeaux en primeur campaigns, release prices have generally been too high. The key difference this year is that the Bordelais have a unique opportunity – COVID-19 and the ensuing global economic crisis – to bring prices down significantly without losing face, or undermining the pricing of previous vintages.
Analysing a basket of 140 top Bordeaux wines, the chart below looks at price movements of the last three vintages on the fine wine market since their respective releases.
Bordeaux 2016s were released three years ago. As shown in the chart above, today just over half of them are worth more than they were en primeur – these 75 wines have increased by an average of 18% since the spring of 2017, although they include the likes of Les Carmes Haut-Brion, Lafleur, and Petrus, which have seen mammoth price increases of 111%, 109%, and 64% respectively. 65 of the top Bordeaux 2016s have either stayed flat or have decreased in price since en primeur release. Assuming an in-bond storage cost of £12 per case for the last year on these, the chances are that many buyers would have saved more money purchasing 2016s now.
The picture is worse for 2017 and 2018 releases, with approximately half of wines having decreased in value. Last year the high quality of the vintage coupled with small quantities available was cited repeatedly as a reason for price hikes. This year, however, there is no glass door to hide behind. The quality of the 2019 vintage is reportedly excellent, but volumes are also good. Add to this the unprecedented context of a campaign during a global pandemic, and the pressure is on more than ever for prices to drop significantly.
Buying Director of BBR, Max Lalondrelle, tells me, “in order for the consumer to put their faith in the product without knowing too much about the quality or style, the wineries will have to offer some relatively good prices to entice consumers to take the risk”. Members of the trade have elsewhere qualified what “good prices” might mean – a price reduction of 30-35% on 2018s. Flying blind and relying on the historical quality of solid brands to make choices in 2019 (in the absence of all the usual critics scores) is one thing – doing so in the face of such an uncertain future for many is another entirely. For releases to work this year, sacrifices will need to be made by the châteaux – quality of the wine must be put aside, as context, and getting the market to bite during such difficult times, will be everything.
The first major release so far has listened to the market – Pontet-Canet’s 2019 is priced 30% lower than 2018s release. Feedback on the release has been good – Chief Executive of Goedhuis, Tom Stopford Sackville, tells us it was “a very encouraging start to the campaign”, and a “positive signal regarding 2019 pricing in general”. If other châteaux follow suit, the campaign could be a memorable one, that, as Browett puts it, inspires “a new confidence” in en primeur “after recent disappointing campaigns”.
The fine wine trade (Wine Lister included) is rooting for Bordeaux, willing its unique selling system to deliver. The equation for pricing this year could in some ways not be simpler – it is hoped that a sufficient number of properties will take this into account, and present prices the market can embrace.
Releases are set to begin in earnest from tomorrow – 2nd June. Follow them through Wine Lister’s Twitter, or through our dedicated en primeur page.
Wine Lister is a big fan of Bordeaux – the city, the people, the wines (of course), and we even have a soft spot for its idiosyncratic system for selling wines. This year has thrown us, as we learn about the 2019 vintage from our desks, confined to our homes, rather than out on the “Médoc highway” or between the walled roads of the right bank.
Virtual tasting – Wine Lister’s Founder & CEO, Ella Lister, tastes the Baron Philippe de Rothschild 2019s with Philippe Sereys de Rothschild and Managing Director, Philippe Dhalluin.
From what we have heard and read (and from the little we have tasted so far), the 2019 vintage in quality terms is in line with recent greats – 2018, 2015, 2010, and 2009. The current global pandemic makes for an unlucky welcome party for a wine that had luck on its side all through the growing season. Climatic events for the 2019 vintage were far less extreme than for 2018 or 2017. Frost threatened, and heat waves came, but each time the majority of vineyards escaped from disaster. “There was heat, but rain each time we needed it at the precise right moment”, explains Cos d’Estournel’s owner Michel Reybier. He names his Grand Vin in 2019 “miraculous”, and adds that Cos d’Estournel Blanc is the “best white they’ve ever made”. Miracles occurred further south in the Médoc, too – Technical Director Nicolas Glumineau believes that Pichon Comtesse 2019 has finally overtaken the heights of his heretofore “hero wine”, Montrose 2010.
Many producers we have spoken to echo this sentiment, underlining the high quality of the wines made in 2019, and notably, their impressive balance. The best examples in 2019 have reportedly achieved the vinous holy grail: equilibrium between the triumvirate of flavour concentration, structure (from tannin and alcohol), and acidity, thanks in part to the “balanced” weather conditions throughout the growing season.
The winter of 2018-2019 was unusually mild, causing budbreak to occur between five days and two weeks early. While such a phenomenon might normally cause the rest of the season to be premature, including harvest, the vinous clock soon righted itself thanks to a cool spring. Bordeaux spent several nights on frost-alert from late March to mid-May. Véronique Sanders, Director of Haut Bailly tells us they lit fires in the vineyards to protect from frost on at least five occasions during the spring of 2019 – on 27th and 28th March, 13th April, and 5th and 6th May. With no frost damage, and flowering back to “normal” timing, the next challenge facing the 2019 vintage was heat. France’s south-west experienced another hot summer in 2019, but rain arrived just in time on three occasions: one in July, once in August, and then some light showers in early-mid September, bringing freshness and energy to the grapes before harvesting.
Hot and dry spells through the summer have made 2019 a Cabernet Sauvignon vintage; the grape takes up a slightly higher proportion than normal of the blend of many Grands Vins. By the same token, the cooler spells have resulted in good freshness for Merlot. Philippe Dhalluin, Managing Director at Baron Philippe de Rothschild, says that Merlot across the group’s châteaux is the best since 2010, but that the Cabernet Sauvignon is so good, that the high quality of the former will be of benefit largely to the second wines. Mouton Rothschild is made up of 90% Cabernet Sauvignon in 2019, a higher proportion than average.
2019 was lucky in volume, as well as in quality. Dhalluin tells us production volumes of the Baron Philippe stable are normal-to-generous, and he is not alone. On the right bank, Director of La Gaffelière, Thomas Soubes, says “we are lucky to have quality and quantity this year”. Where in 2018 properties across both banks were forced to triage vigorously because of mildew, and started with lower yields due to severe heat stress on the vines, 2019 evaded both of these afflictions. Also contributing to good volumes at many properties were exceedingly healthy grapes at the time of harvest. Director of Talbot, Jean-Michel Laporte explains, “thanks to the impressive health of the grapes, sorting in 2019 was purely about choosing the very best quality”. The first Merlot grapes harvested at Pichon Baron certainly seemed a hopeful sign for the liquid to come.
23rd September 2019 – some of the first Merlot grapes to be harvested at Pichon Baron.
Though the Wine Lister team is yet to taste the majority of Bordeaux 2019s, their quality appears to be a good news story for a world on lockdown. While the current market could be considered a rather ill-fitting stage for a vintage with such qualitative promise, the releases have just begun (with Pontet-Canet the first major release). Early signs are that the Bordelais are listening, and might just reduce prices in line with the global crisis. For anyone with the headspace for en primeur in the current context, this is a campaign not to be missed.
Wine Lister looks forward to tasting more of the wines as soon as it becomes possible. In the meantime, we will be providing the usual campaign coverage, in the form of real-time release emails for Wine Lister Pro Subscribers, and Twitter alerts for all our followers, as well as live updates on our dedicated en primeur page.
A second post on Bordeaux 2019 will focus on the campaign, and discuss pricing within the unprecedented context of this year’s releases. Watch this space.
As we spare a thought for Bordeaux during what would have been the 2019 en primeur tasting week, we continue to encourage our readers to investigate the abundance of physical vintages available from this noble region. This week we examine the top Bordeaux MUST BUYs in four of the five left bank classified growth groups.
Though the tasting and sale of 2019 may be postponed, 17 reds from last year’s en primeur campaign (2018) still appear in our top MUST BUYs selection, and are worth snapping up for future drinking. The impressive quality of recent physical vintages in Bordeaux, namely 2016 and 2015, is clear to see – each vintage earns 10 and nine MUST BUY places respectively in the Wine Leagues below.
Of the 222 Bordeaux wines that are currently identified as MUST BUYs, 97 are Médoc classified growths. Looking at the top 10 wines for ‘Cru Classé’ levels (second to fifth), WL scores indicate that the quality structure intended in the 1855 classification is perhaps not so rigid, now that modern winemaking techniques have more of an influence. For example, five wines in both the third and fourth growth groups earn 94 WL, and six wines among top fifth growths earn the same score.
These rankings are formulated by Wine Lister’s new interactive tool – Wine Leagues – which can be accessed here.
With a WL Score of 97, Montrose’s 2016 release takes the lead spot in the list of top Bordeaux second growth MUST BUYs. Awarded 98 points by Wine Lister partner critic, Antonio Galloni, and described as ‘a wine of pedigree, depth and character’, this wine comes at price of £111 (per bottle, in-bond, when buying by the case). Super-second Pichon Comtesse features three times – with 2016, 2010 and 2018 vintages present. The latter two vintages are available in-bond at Goedhuis & Co – the 2010 would make for a great lockdown indulgence, whilst the 2018 is an investment for future drinking.
Calon Ségur dominates the Bordeaux third growth wine league, occupying half of the top 10 spots with vintages 2005, 2009, 2014, 2015 and 2016. The average cost of these vintages is £71 (per bottle, in-bond). Palmer features twice, though at a higher price – its two listed vintages (2008 and 2010) are available at £204 and £155 respectively from BI Fine Wine & Spirits.
The top Bordeaux fourth growth MUST BUY list is dominated by more recent vintages (2015-2018). Occupying the top two positions with its 2018 and 2016 releases, Branaire-Ducru has a notably good quality-to-price ratio. Both vintages achieve a WL Score of 94 at the cost of £38 per bottle (in-bond). The 2018 Branaire-Ducru achieved special mention in last year’s examination of WL MUST BUYs from Bordeaux en primeur 2018, as did Beychevelle. Both wines are available to purchase by the case (in-bond) at Albany Vintners.
Of the 18 Bordeaux fifth growths, eight achieve MUST BUY status. Grand-Puy-Lacoste achieves multiple entries on the League, with 2009, 2014, 2015 and 2016 all receiving a WL Score of 94. These four deliverable vintages are available from several UK merchants including Berry Bros & Rudd, where prices start from £245 for the 2014 vintage (per case of six in-bond). Described by Neal Martin as ‘one of the great vintages from this estate in the modern era’ the cost of the 2009 supersedes its descendants – a case of six bottles starts at £450 (in bond).
All users can see the standard Wine League page here. Pro users have access to a more extensive set of Leagues, and can log in to access here.
While we would normally be packing our bags in preparation for one of Wine Lister’s favourite weeks of the year, the postponement of this year’s Bordeaux en primeur tasting week comes as a blow for all. Until we can sample the eagerly-awaited 2019 vintage, we can comfort ourselves in self-isolation with the abundance of physical Bordeaux vintages still available for delivery.
In celebration of the brilliant wines that are helping keep Wine Lister’s glasses half-full during the pandemic, this week we focus on some of the best red Bordeaux Value Picks, so that you too can avoid compromising on your quarantine drinking preferences without breaking the bank.
Wine Lister’s Value Pick score is calculated based on the quality-to-price ratio of a wine and vintage, as informed by price data and reviews from our partner critics. See the image below for five of our top Bordeaux Value Picks over the past four vintages.
- Château Capbern
Capbern obtains an average Value Pick score of 35 across the last four deliverable Bordeaux vintages, and offers excellent value for money. This Saint-Estèphe château is the sister property of Calon-Ségur. Described by one of our partner critics, Jancis Robinson, as a ‘veritable steal’, the 2014 vintage ‘continues to look exceptionally good and still fully deserving of its score of 17 en primeur’. The 2016 vintage achieves Capbern’s highest WL Value Pick score (36.2) of the four vintages, and we highly recommend getting your hands on some, available by the dozen in-bond starting from £200, from UK merchants including Farr Vintners and FINE+RARE. Millésima USA and Millésima HK also deliver this brilliant wine.
- Château Grand Village
Achieving Value Pick status for three of the four vintages examined (2017, 2016, 2015), Grand Village exhibits a dependably high quality-to-price ratio. As the original Bordeaux home of the Guinaudeau family – the producers of Lafleur – Grand Village is the accessible answer to the same exceptionally high winemaking standards applied to its parent wine. Its classification as a Bordeaux Supérieur plays a part in its inherently reasonable price (c.£13 per bottle in-bond, when buying by the case). Grand Village’s 2017 vintage achieves the highest Value Pick score (38) of all five wines and four vintages here mentioned, and is available for delivery from the Guinaudeau family wines’ UK agent, Justerini & Brooks.
- Château Fontenil
A second Value Pick from an ‘outlying’ Bordeaux appellation, Fontenil’s 8.5-ha vineyard is located at the highest elevation on the plateau of Fronsac. As renowned flying winemaker, Michel Rolland’s ‘passion project’, he purchased the site with his wife, Dany, in 1986 with the intention of inhabiting the house that was situated on its land. Taking on the responsibility of attending to the vines that came with it, and creating an entirely new estate, Fontenil is now a boutique wine of excellent quality at an average cost of c.£20 per bottle in-bond. Given its small production volume, Fontenil is not as easy to find as our other four Value Picks, however, in the UK, Laithwaites is the place to buy (as soon as they reopen their website for orders – they are currently experiencing an overload of demand due to lockdown buying).
- Château Meyney
Located in the east of Saint-Estèphe, the plots of this Cru Bourgeois are situated next to Montrose. Long considered a wine trade darling for its impressive value, Meyney continues to achieve high WL scores. Its 2015 vintage received particular praise from our partner critics, with Neal Martin describing it as ‘blowing everyone’s expectations, including his own‘. With prices starting at £25 per bottle in-bond, you can order this wine through Goedhuis in the UK, where a case of 6 bottles stands at £200, including VAT. If you are in the USA, you can place your order with Millésima.
- Château Marsau
Like Meyney, Marsau’s 2014 and 2015 vintages are Wine Lister Value Picks. The 2016 is too, and though the wine seems to get better every year, the latter may need a touch more time in bottle before drinking. Marsau is run by Anne-Laurence and Mathieu Chadronnier (Managing Director of the Bordeaux négociant, CVBG). The Marsau vineyards feature 85% Merlot planted on predominantly clay soils, resulting in a classically right-bank wine with soft, round fruit and great balance. The 2014 vintage represents particularly good value – priced at £20 for the bottle in-bond, with a high Value Pick score of 35. The UK-based merchant BI Wines is delivering this vintage, whilst those on the other side of the pond can place their order with JJ Buckley Fine Wines.
You can identify good value in further back vintages of any of the above-mentioned wines by using the Vintage Value Identifier on each wine page. See the example for Meyney below or by clicking through to its wine page here.
A new “normal” seems to be developing for Bordeaux.
After a fleeting trip around Bordeaux properties on both banks at the start of harvest, the Wine Lister team is excited to see the 2019 vintage take shape.
We must admit this was not our sentiment on the 23rd September, when, on arrival in a dreary, damp Bordeaux, our first thought went to the poor pickers, and of course to the grapes and potential spread of disease in such wet conditions.
Thankfully this worry was quickly cast aside – “the grapes are in an incredibly healthy state. For grape health, this has been a dream year”, said Château Dassault’s Valérie Befve. This, she further explained, was thanks to the combination of a good spring without too much humidity, budburst that was a little cold but without rain, and a dry summer that was hot without having placed too much water stress on the majority of the vines.
The summer heat wave and consequential drought, similar in timing and nature to 2018 (and to an extent, 2016), will likely result in another year where freshness and caution in extraction are key. Befve put this succinctly, noting that the “skin to juice ratio will require delicate management”. This theme, recurring in several of the last Bordeaux vintages, highlights the importance of careful handling in the cellars, and explains in part the purposeful movement towards a fresher, more approachable style, and away from big tannins and high alcohol that need time in bottle to soften.
Left: Sorting of the first Merlot grapes at Pichon Baron. Right: Pichon Baron now uses small vats on wheels to transport freshly-picked grapes into fermentation tanks, since they cause less breakage of grape skins than traditional pumps.
Comparable characteristics seem in play on the left bank too. At Pichon Baron we tasted some of the very first 2019 Merlot grapes, and though the berries are a little smaller than usual (because of the drought), they are in perfect health. Axa Millésimes’ Commercial Director Xavier Sanchez was quick to say that it was far too soon to speculate on quality levels, but that the very early analyses “resembled 2018 and 2016”.
Grapes of high sugar content will need to be vinified with caution in order to balance potentially high alcohol levels. The rain that has fallen in the past 10 days will likely be a welcome gift to the Cabernet Sauvignon from the “grands terroirs” on this front, the majority of which are set to be picked this week.
Sara Lecompte Cuvelier, Managing Director of Léoville Poyferré and Le Crock echoed the positive sentiment on the general quality of grapes for both her properties, in Saint-Julien as in Saint-Estèphe – “We’re hopeful it will be another beautiful vintage, for both quantity and quality this year”.
While successions of good years are by no means unusual for the bordelais, harvests following heatwaves are becoming a pattern. All that remains to be seen is how the winemakers of Bordeaux deal with this “new normal” in the cellar. We are looking forward to finding out next year!
Wine Lister spent a week in Bordeaux tasting the 2018 vintage in April, and has dedicated the last two months to covering en primeur releases for its Pro Subscribers. After what has been an unpredictable and puzzling Bordeaux en primeur campaign, we have conducted more than 20 interviews with our Pro Subscribers and Founding Members to find out how it went for them.
Below you will find our conclusions on the Bordeaux 2018 en primeur campaign, which combine our own intimate knowledge of the campaign and its peculiarities with invaluable insights from the trade.
The campaign lasted 62 days compared to 59 last year (from the date of the first major release to the last standard-channel releases). One clear improvement, thanks to a concerted effort by courtiers, was the spacing out of releases more evenly over the period. However, this did not address the more acute concern around the overall length of the campaign, with the wine trade expected to concentrate on the new Bordeaux vintage for two whole months of the year.
A more major frustration was pricing. Over 80% of Wine Lister Pro Subscribers / Founding Members surveyed said prices were too high. On average, prices were up 13% on 2017 and 2% on 2016 release prices. This only made sense where 2016s had gone up in the market since release – not often enough the case. As a result, 2018s came onto the market on average 1% above the current market price of 2016, despite the latter – one of the vintages of the century – being physically available.
Needless to say, many wines stalled upon release due to over-ambitious pricing. When we asked the trade which wines sold the worst, more than once the reply was, “too many to mention”.
However, one of the more unfathomable motifs of the campaign was that in several instances, this highly ambitious pricing was accepted by the market, and the wines sold through. These were wines with good momentum behind them and a particularly loyal following, but most of all they were wines with a specific story that superseded any thought of value relative to prior vintages.
Examples of this phenomenon are Domaine de Chevalier and Palmer. Both were released into the market above every recent back vintage, and yet both met with demand thanks to the stories behind each wine. Domaine de Chevalier’s owner, Olivier Bernard, started sowing the seed several months before the campaign saying his 2018 was the best wine he’d ever made, a statement reiterated by the rest of his family and gradually absorbed through the fine wine chain. Unable to use conventional sprays, Palmer lost two-thirds of its crop to mildew, and made a striking, unusual wine that Managing Director Thomas Duroux said would “go down in history”.
“The market is very smart and only follows brands that it’s imperative to buy en primeur,” states Laurent Bonnet, Export Director of négociant L.D. Vins.
It was a campaign that favoured top names, not value wines. Wines below €50 were largely unsuccessful (with a few exceptions such as Laroque, Capbern, and Potensac – the three most affordable Bordeaux 2018 Wine Lister MUST BUYs).
David Suire, Managing Director of Château Laroque – a Bordeaux 2018 WL MUST BUY
After pricing, the most cited frustration was reduced volumes. On average, leading properties released around 20% less wine than last year. “The number one cause of reduced volumes is lower production in 2018 compared to previous years,” said Mathieu Chadronnier, Managing Director of négociant CVBG, who, like other participants in the campaign would have liked to have more volume to sell of certain wines. “It is a frustration, but there’s nothing we can do about it,” he concluded.
Certainly several properties produced less wine due to mildew and a very dry summer. Others made a commercial decision to keep back more wine – a continuation of the gradual trend for Bordeaux châteaux to release less wine en primeur, whether to create an impression of rarity, and / or to partake in the future upside by selling the bottled wine later once it has – they hope – increased in value.
Bonnet underlines the irony of having less and less stock of the wines that sell well, and too much of those that don’t: “The ‘not enough of in-demand wines / too many wines to hold as stock’ equation is difficult for négociants to resolve,” says Bonnet, cautioning that, “the financial stakes are high.”
Good news stories
While Asian buyers were reported to be less present than in previous years, other geographies remained strong – the US, continental Europe, and especially the UK.
The 10 greatest success stories of the campaign included six Wine Lister MUST BUYs: Calon Ségur, Canon, Carmes Haut-Brion, Rauzan-Ségla, Léoville Las Cases, Mouton Rothschild, and Lynch-Bages.
Revenues were up on 2017 across the board, in many cases very significantly. The majority of respondents reported en primeur revenues the same as or above 2015 levels, with only a couple of exceptions. However, very few managed to equal 2016 revenues.
On the one hand, it seems obvious that the 2018 Bordeaux en primeur campaign could have been more of a roaring success with more astute pricing and in some cases a bit more volume to go around. On the other, many of our Pro Subscribers and Founding Members have been pleasantly surprised by the outcome, and will conclude their campaigns with better revenues than they expected.
This leaves many convinced of the merits of en primeur, if frustrated that it’s not reaching its full potential. “We could have done £35m,” said Max Lalondrelle, Fine Wine Buying Director of UK merchant Berry Bros. & Rudd, which in fact made c.£22m in revenues on the 2018 Bordeaux en primeur campaign.
Meanwhile other members of the trade have ceased their Bordeaux en primeur activity altogether over recent years, and some are questioning its future viability. For the time being, the sun has set on this year’s campaign, but it will rise again next year on the utterly unique global marketing and distribution tool that is en primeur.
Read more about our new MUST BUY tool in our recent blog here.
The Bordeaux 2018 en primeur campaign is over. While the quality of wines available is, for the most part, unquestionably good, release prices have been on the high side to say the least, making the benefit of buying en primeur less obvious than in previous years.
Wine Lister’s brand-new website feature, WL MUST BUY, was launched this week*, especially for Bordeaux 2018 wines, to give valuable guidance as to which wines really are worth snapping up now.
Our ground-breaking MUST BUY recommendations are data-driven, with an intelligence-based, human overlay. The algorithm takes into account a wine’s quality and value within its vintage and appellation, as well as the latest industry intelligence from key players in the global fine wine trade. The Wine Lister team have scoured these results to identify must-buy wines based on our own tastings of Bordeaux 2018s, and insider market knowledge.
Given the dominance of reds in the top Bordeaux 2018 Quality scores, it is no surprise that all of these WL MUST BUYs are red.
Saint-Emilion ranks as our most recommended appellation, with six WL MUST BUYs, including the indomitable Canon, and value successes Le Prieuré, Quinault l’Enclos, and Laroque. These three achieve WL MUST BUY status by first passing the quality filter of Wine Lister’s MUST BUY algorithm (they exceed their collective Quality score average by 192 points in 2018). Their respective prices relative to similar quality 2018s from Saint-Emilion push them through the algorithm’s second step – the value filter. Finally, they have been identified by the fine wine trade and/or the Wine Lister team as wines to watch: Quinault l’Enclos is made by the elite winemaking team of Cheval Blanc, and their best yet, while Laroque has been taken to new heights by winemaker David Suire (who cut his teeth at Larcis-Ducasse).
Pauillac houses four of the “top end” Bordeaux 2018 MUST BUYs – Mouton (released at £426 per bottle in bond), both powerhouse super-seconds, Pichon Baron and Pichon Comtesse, and Buzz Brand Lynch Bages.
Sharing three picks apiece are further left bank appellations Saint-Julien, Saint-Estèphe, and Pessac-Léognan. Capbern, Meyney, and Latour-Martillac are testament to the value proposition available in Saint-Estèphe and Pessac-Léognan respectively. Saint-Julien MUST BUYs are represented by two fourth-growth staples, Branaire-Ducru and Beychevelle, and the second wine of Léoville Las Cases, Le Petit Lion.
Margaux earns two MUST BUYs – Rauzan-Ségla, and biodynamic Durfort Vivens (who made a huge step up in quality this year, and whose 2018 yield was less than a quarter of its usual volume). Pomerol equals this number with Lafleur and Hosanna.
Other wines featured in Wine Lister’s Bordeaux 2018 MUST BUYs list are: Beau-Séjour Bécot, Calon Ségur, Domaine de Chevalier Rouge, La Gaffelière, Les Carmes Haut-Brion, and Potensac.
*Wine Lister launched its MUST BUY tool on Monday at a Telegraph event entitled “Wine for Pleasure or Profit?”, where founder & CEO Ella Lister spoke about going “Back to Bordeaux” for both. You can see slides from the presentation relevant to Bordeaux 2018 MUST BUYs here: Telegraph Back to Bordeaux
In Bordeaux, 2018 was a winemakers’ vintage. That much is clear from conversations the Wine Lister team had throughout en primeur tasting week, explained further in Bordeaux 2018 en primeur part I : the vintage. Though quality across the board was good in 2018, the greats stand out all the more for being the result of key technical decisions, rather than just terroir.
Below we look at the top 25 Bordeaux 2018 red Quality scores, based on the recently-released ratings of Wine Lister partner critics Bettane+Desseauve, Julia Harding for Jancis Robinson, Antonio Galloni for Vinous, and Jeannie Cho Lee. The average Quality score of these top 25 is 975, 25 points higher than the equivalent top red panel in 2017.
Right bank super-appellation, Pomerol earns the highest number of places in the top 25 red Quality scores (6), and includes the first- and second-best wines of the vintage, Petrus and Lafleur. They earn Quality scores of 992 and 991 respectively, and the former is awarded 97-100 points by Wine Lister partner critic, Antonio Galloni, who comments, “From the very first taste, the 2018 Petrus is simply magical”.
Proving the potential for high quality across both banks in Bordeaux 2018, the next highest appellations are Pauillac and Saint-Émilion with 5 wines appearing in the top 25 apiece. Pauillac wins out overall, with an average score of 976 (vs. 974 in Saint-Émilion). Cheval Blanc (990) and Canon (963) show impressive Quality improvements on 2017, moving 22 and 31 places up the rankings respectively.
Pauillac’s top quality wines are made up, perhaps unsurprisingly, of the three Pauillacais first growths, Lafite (986), Latour (985), and Mouton (983), and super-seconds Pichon Baron and Pichon Comtesse. This last is holds the appellation’s most-improved ranking, moving up 21 places from its 2017 position. Julia Harding of JancisRobinson.com writes of Pichon Comtesse 2018, “A gentle and surprisingly subtle beauty”.
Elsewhere on the left bank, Saint-Julien and Saint-Estèphe earn three wines each in the top 25 for Quality. The best of these, Léoville Las Cases, earns a Quality score of 987. The three Saint-Estèphe wines follow consecutively, with front-runner and rising star Calon-Ségur moving up 37 places from its 2017 ranking – the largest improvement of all the top 25 Quality scorers in 2018.
Margaux and Pessac-Léognan appear just thrice between them in the top 25 for Quality, with Margaux (980), tiny-production Palmer (973), and Haut-Brion (981).
Other wines featuring in the top 25 Bordeaux 2018 Quality scores are: Figeac, Vieux Château Certan, Montrose, Ausone, Le Pin, Cos d’Estournel, Ducru-Beaucaillou, Léoville-Poyferré, Angélus, Trotanoy, and La Conseillante.
The campaign in 2018 “won’t be a record breaker,” thinks Mathieu Chadronnier, MD of négociant CVBG, “but everything is there for it to work well.” There are also some potential pitfalls. In this article we consider the role that volume, pricing, and timing will play in the success of the 2018 en primeur campaign – already well underway.
In 2018, yields were often slightly below 2017 levels. Last year, frost damage provided a cover for releasing less volume into the market. Will mildew serve the same purpose in 2018? There were some extreme mildew casualties across the two banks, mainly for organic and biodynamic properties such as Palmer, which produced just 11 hl/ha. In Pomerol, L’Evangile made 20 hl/ha, less than half what it would have produced under conventional agriculture. In Pauillac, Pontet-Canet made just 10 hl/ha in 2018 – one third of its usual production, losing 15 hl/ha to mildew and another 5hl/ha due to dried out grapes.
The cellar at biodynamic estate, Château Palmer, emptier than usual due to tiny production in 2018 following severe attacks of mildew.
François-Xavier Borie, owner of Grand-Puy-Lacoste, believes that the real burning issue for en primeur is the volume released onto the market – or not. Some châteaux release nearly all their production, and others as little as 30%, keeping the rest back to create an artificial rarity in hope of selling the rest at a higher price later. Borie believes the right amount to release en primeur is “at least 80 percent,” cautioning that “releasing 30 percent and pretending it’s a real price is dangerous.”
Nicolas Ballarin of courtier Blanchy et de Lestapis agrees: “The problem of Bordeaux’s distribution is not in the price but in the fact that we don’t put enough wine into the market en primeur,” he states. “The real paradox is that knowing there’s none left at the château makes it more valued,” explains Ballarin, adding, “the négoce know they won’t get more.” He concludes that “prices only go up if there’s no more wine at the château.”
And after all, every producer’s objective is for their prices to go up. Many try to force this through their en primeur release price, while others let the market do the work. More than ever in 2018, there is no one-size-fits-all approach to bringing them onto the market.
As we saw in part I of our en primeur blog, 2018 was a vintage where producers’ decisions counted for a lot. In the words of Nicolas Glumineau, Managing Director of Pichon Comtesse, it is “a year with very important personal choices.” He was talking about the winemaking, but could just as easily be referring to the sale of the wine. “There won’t be any blanket tendencies,” says Frédéric Faye, Managing Director of Figeac, underlining that, “each château has to decide for itself and not look at its neighbours.”
The only golden rule that the trade seem to agree on is that the 2018s should not be priced higher than the 2016s were upon release. “It would be a massive mistake for prices to be above those of 2016,” declared George Wilmoth, Head of Sales at UK merchant Justerini & Brooks. In Bordeaux, Edouard Moueix, Managing Director of Etablissements Jean-Pierre Moueix (producer and négociant), agrees, saying 2018 prices, “cannot be higher than 2016, it’s impossible.”
The exception to this rule of course, is where the 2016s have increased significantly since their release. Stephen Browett, Chairman of UK merchant Farr Vintners, reminds us that, “the vast majority of 2016 Bordeaux wines that customers bought en primeur are still available at delivery time at the same price as they paid two years ago, and in some cases less,” but there are exceptions, such as Lafleur, whose 2016 has increased 109% since release. When it released this morning, the château could therefore up its 2016 release price by 12% and still offer a 2018 that remains significantly cheaper than the current market price of the 2016.
An excerpt from Wine Lister’s Bordeaux Study part I, showing the 10 2016 Bordeaux whose prices have increased the most since their release two years ago.
“At the end of the day the châteaux will charge what they can get,” states Mathieu Chadronnier, MD of négociant CVBG. The allocation system in Bordeaux means this is often more than what they should arguably be charging, because négociants don’t want to risk losing share to competitors in future years. However, some did refuse allocations in last year’s campaign, and this could happen again – and maybe on a larger scale – if prices are too ambitious.So far there have only been small instances of this.
The campaign is a precocious one, with Angélus releasing on 16th April, and a few dozen releases since, including well-known names Branaire-Ducru, Langoa-Barton, and Labégorce. However, it doesn’t really seem to have got going. Some of the Wine Lister team is just back from two days in Bordeaux speaking with négociants and courtiers on the Place, and there is a distinct lack of energy so far.
However, after yesterday’s bank holiday in France, and a handful of releases today, things are set to pick up pace in earnest next week. We expect a series of releases from châteaux that have historically judged their en primeur prices well, and this could breathe some life into the campaign. On the other hand, these are the very same châteaux who can actually conceive of increasing their prices, given their market value has risen sufficiently.
Some fear this will set the wrong precedent for their neighbours, which is why it is more important than ever for each property to consider its pricing strategy in the context of its own performance, and not what its neighbours are doing. Châteaux need to “make sure that their en primeur price to the consumer is lower than that of older vintages,” says Browett. In part I of our recent Bordeaux study, we looked at a case study of a hot property in Bordeaux that did just that in last year’s campaign.
A masterclass in en primeur release pricing – the chart above shows Carmes Haut Brion’s 2017 release prices versus previous vintages on its day of release last year. Today the market price of 2017 is £65 (16% above release), and the 2016, £133 (109% above release).
Let’s hope that more and more châteaux follow this formula as the campaign continues to unfold next week. The week after that is Vinexpo in Bordeaux, and most big-name releases will begin in earnest from 20th May.
Watch this space for the release of Wine Lister’s Bordeaux Study, Part II, before then.
Yesterday saw the surprise release of Angélus 2018, catching much of the trade off guard. Last year the first major release was Palmer 2017, which came nine days later on 25th April. The year before that, early bird Cos d’Estournel released its 2016 on 24th April.
Angélus 2018 is being offered in the UK at £255 per bottle (£1,530 per case of 6), and in Europe at €295 per bottle. This is 9% below its 2017 price, and equivalent to its 2015 en primeur release price. This makes the wine available at a small discount to the 2009, 2010, and 2016 vintages. However, 2014 and 2015 are physically available in the market for less.
Being the first out of the blocks gives Angélus an advantage: not only does it have the trade’s full attention now, but it also has a long stretch ahead for the wine to sell, and its discount on 2017 may end up looking attractive if others don’t follow suit.
None of Wine Lister’s partner critics has rated the wine yet. We tasted it 10 days ago at the château and found it delightfully fresh, precise, and crystalline, in a more restrained and elevated style than in the past, but still with impressive density. It is an excellent wine, and needs to be at this price.
After years of price repositioning since its promotion to premier grand cru classé A in 2012, Angélus was smart in making this step to “correct” its price (and arguably it could have gone further).
Nonetheless, the gesture seems to have been appreciated by the market, whose hope is that this will start a trend for the upcoming campaign, of châteaux decreasing on last year’s release price. Only time will tell whether others follow suit, or if this is a mere anomaly.