Wine Lister Leagues 2021

The insider’s guide to fine wine trends, and the most compelling wines to watch

Wine Lister has released its second annual Wine Leagues, celebrating some of the top-performing wines and producers in today’s new and much-diversified fine wine era. Informed by an in-depth trade survey with leading industry figures, the report provides a 360° view of those regions, producers, and wines that have seen strides in quality, popularity, economic promise, and more in 2021.

Wine Lister’s annual in-depth survey sees our expert panel of 47 CEOs, MDs, and wine department heads share their insight on some of the fine wines to have on your radar, as we ask them:

“What are the most compelling wines and producers in the market today?”

Respondents singled out 188 wines and producers collectively, that span no less than 20 major regions. Within the list, our team identifies Bibi Graetz, Les Carmes Haut-Brion, Roberto Voerzio, Berthaut-Gerbet, and Fürst as wines to watch in the Old World, whilst calling out the New World wonders of Catena Zapata, Errazuriz, Pedro Parra, Rhys Vineyards, and Ridge Vineyards.

The report also includes rankings across:

  • Biggest quality improvers, which show impressive movement from Italy (occupying five places in the list of the top 20 by Quality score progression), with Isole e Olena Chianti Classico leading the pack
  • Best search rank movers, wherein Bordeaux represents eight of the top 20 wines whose popularity has increased most in terms of online searches (including Smith Haut Lafitte, Domaine de Chevalier, Figeac, and Léoville Poyferré)
  • Burgundy superstars, focusing on popularity movements from the trade’s darling region – Arnoux-Lachaux features 10 times in the list of top 20 Burgundian wines whose online searches have increased the most over the last two years
  • Wine Lister’s top-10 recommendations per Wine Lister Indicator; Hidden GemsValue PicksBuzz Brands, and Investment Staples in 2021

For the full analysis, download your free copy of Wine Lister’s 2021 Leagues here.

 


Harnessing data for you and your winery

In an industry so defined by the art of its craft, the limit of crunching numbers often starts and ends for wineries in vat rooms and through lab panels. Wine Lister was founded on a guiding principle that while wine is a mystical liquid, that lives and breathes, that can transcend facts and figures and contribute mightily to the human experience, there are also plain truths to be found in data analytics for both consumers and producers alike. It is on this basis that we have built a strong following of website users – collectors eager to follow trends of the secondary market, and professionals keeping abreast of the latest analyses – but also liked-minded producer clients, who find value in Wine Lister’s benchmarking and bespoke analytics solutions.

Wine Lister’s benchmarking solution relies on 14 separate data points across three areas in the life of a fine wine – Quality, Brand, and Economics – as well as qualitative trade panel feedback (through an unparalleled network from founder Ella Lister’s years as a fine wine journalist) to assess a wine’s 360° positioning in the global marketplace. Measured annually, Wine Lister’s benchmarking service enables continuous measurement of a wine within its global competitive environment, and results in a reliable, tangible reflection of progress, and ideas for the strategy path forward. Indeed, long-time Wine Lister client Don Weaver of Harlan Estate recently reflected that “It was a natural growth [to work with Wine Lister], another coming of age of our business… As we’ve matured as a business and penetrated further out into the market, we realised that we needed analytics coming back to us, and we needed best practices in our business. We can’t do everything, so we looked at Wine Lister to help us see things through different eyes.”

Such analytical rigour has resulted in numerous actionable insights for our clients, from assisting one client in increasing its journalistic coverage in a foreign market where it was underrepresented compared to peers, to a pricing strategy update for another that balanced the producer’s own interests while maintaining market confidence.

Once findings are identified, clients of Wine Lister can choose to investigate further, by supplying some of their own internal data to our analysts, enabling us to conduct deep-dives on topics as wide-ranging as customer retention, social media and communications effectiveness, or individual release price positioning. The benchmarking analysis is thus a base on which Wine Lister builds long-term relationships with its clients, helping them take their wine to the next level.

For more information, see our producer services page, or contact us for a free 30-minute consultation.


Wine Lister’s 2020 Leagues

As 2020 draws to a close, Wine Lister has compiled a report celebrating the top-performing wines and producers within a series of categories over the past year. Using our axes of Quality, Brand, and Economics, and the several factors that constitute these values, we have created seven leagues that paint a panoramic view of some of the world’s best wines, ranked within their areas of excellence.

Wine Lister’s 2020 Leagues include rankings of Quality Consistency (wines that show the smallest standard deviation between Quality scores over the last 20 vintages), and Biggest Movers (wines whose popularity has increased most in terms of online searches over the past year). Our team has also put together its top-10 wines per Wine Lister Indicator, revealing our recommendations for Hidden Gems, Value Picks, Buzz Brands, and Investment Staples.

We end the Leagues with a list of 21 Ultimate MUST BUYs for 2021, compiling a selection of MUST BUY highlights hand-picked by our fine wine experts, that offer an impressive addition to any fine wine portfolio in 2021. These are some of the picks that would feature in Wine Lister’s “fantasy cellar”.

Download your free copy of Wine Lister’s 2020 Leagues here.


Mind the gap: the positioning of Burgundy prices

Wine Lister’s recent in-depth Burgundy study considers the much-contended topic of the region’s rising prices, providing additional information for those planning on purchasing Burgundy 2019 en primeur over the coming months.

Below we examine the current distribution of prices of the 175 wines featured in the study, compared to the same wines two years ago. While 5% of wines were priced above £3,000 two years ago, a substantial 11% are today.

The graph above reveals a significant shift towards the higher end of the price scale, with multiple Burgundy wines previously priced between £1,900 and £2,700 now over £3,000. This comprises Comte Liger-Belair La Romanée, d’Auvenay’s Mazis-Chambertin and Bonnes-Mares, Domaine de la Romanée-Conti La Tâche, Jean-François Coche-Dury Corton-Charlemagne, and Leroy’s Richebourg, Romanée-Saint-Vivant, Clos de la Roche, Corton-Charlemagne, and Latricières-Chambertin.

Alongside the figures, feeling from Wine Lister’s recent Founding Member survey confirmed that Burgundy’s seemingly boundless prices are a concern, with over half of respondents voicing apprehensions on the topic. The most common sentiment is nonetheless that little will change for wines at the very top end, and that their prices will continue to climb, as demand continues to outweigh supply significantly. One specialist merchant in the Asian market informed us that they indeed foresee “Burgundy prices heading higher at the top end”, and that they “don’t see demand slowing despite the economic issues.”

The polarised prices illustrated in the graph are echoed by the trade, who cite a phenomenon of divergence between the top-end wines, and those at mid-range or entry-level. One respondent noted “an oversupply of generic and village Burgundy”, with another predicting that “when the smoke clears, all that remains will be Bourgogne Rouge/Blanc and the crown jewels, with no market in between”.

Despite the geopolitical context of the past two years, the buzz surrounding Burgundy remains strong, and competition will be hot for accessing the best wines of the 2019 vintage, particularly given its reduced production volume.

Visit the Analysis page to purchase Wine Lister’s in-depth 2020 Burgundy study, or download it using your Pro subscription here (available in both English and French).


Burgundy in 2020: buy the best of the bunch

Before the bulk of Burgundy en primeur 2019s are released onto the market, Wine Lister has published its second in-depth Burgundy study.

Below we explore the complex relationship between the region’s price performance and its popularity growth over the past two years, informing your investment decisions over the coming months.

The two-year price performance of a basket of 175 Burgundy wines (the same wines featured in our previous study on the region in 2018), based on the last 30 vintages. Price data partner: Wine Owners.

As shown in the chart above, Chambolle and its surrounding sites lead in the price performance of Burgundy Grand Crus, followed by wines hailing from its northerly neighbour, Morey-Saint-Denis. The notorious sub-set of Grand Crus from around Vosne – home of legendary Richebourg, La Tâche, Echezeaux, and Romanée-Conti – has seen slower price performance, which is matched with lower popularity growth (see below).

The two-year popularity growth of each Burgundy subset. Popularity data partner: Wine-Searcher.

Though Chambolle and its surrounding Grand Crus have excelled in two-year price growth, consumer interest in the wines of this subset increased the least. Following similarly this opposing relationship between the two data sets, Nuits-Saint-Georges / Vosne Premiers Crus and Village wines gained the most popularity over the last two years by a large margin, while the subset’s price performance trails behind in last place.

A growing interest in lower-priced wines from Burgundy is further explored through trends identified by key members of the international fine wine trade in Wine Lister’s report. Producers such as Arnoux-Lachaux and Georges Mugneret-Gibourg are well worth looking out for when buying Burgundy en primeur for drinking in several years’ time.

Visit the Analysis page to purchase Wine Lister’s in-depth 2020 Burgundy study, or download it using your Pro subscription here (available in both English and French).


MUST BUY Investment Staples

Last week we introduced Wine Lister’s new toy, a dynamic guide to the ultimate wines any fine wine lover should consider for their cellar – WL MUST BUY. While the full list is approximately 1,800 recommendations strong, Wine Lister provides some useful segments to help cut into all that data, aside from the usual criteria that can be found in our advanced search function (region, price, colour, score etc).

Wine Lister Indicators are designed to provide suggestions for your specific buying purpose, whether it be to discover something new (Hidden Gems), impress at a dinner party (Buzz Brands), drink well without breaking the bank (Value Picks), or add to your investment portfolio (Investment Staples).

MUST BUYs and Indicators together provide a ready-made source list of the best wines to meet your needs. Below we look at the combination of our MUST BUY algorithm with Investment Staples.

Investment Staples are wines above a certain price, that are long-lived (but not too old), have proven wine price performance or represent good value compared to their peers, and are relatively stable and liquid, with recognition from our network of global fine wine trade members.

There are 18 MUST BUY Investment Staples that score 97 WL points or above. Perhaps unsurprisingly, Bordeaux represents almost half of these, with eight MUST BUYs, including two first growths (2016 Mouton, and 2016 Lafite), and 1975 Petrus.

These eight Bordeaux have an average price of £511 per bottle, or just under an eighth of the average price of the three Burgundies to qualify as MUST BUY Investment Staples. However, as investments, some of them may require patience – the prices of those from 2016 have yet to increase any significant amount. By contrast, DRC’s La Tâche 2005, Richebourg 2005, and Comte Liger-Belair La Romanée 2012 are testament to Burgundy’s impressive upward price trajectory, having already achieved three-year CAGR (compound annual growth rates) of 21.8%, 23.4%, and 33.1% respectively.

Outside of Bordeaux and Burgundy, Italy holds court with MUST BUY Investment staples from Bartolo Mascarello, and the indomitable Soldera among others.

You can see the full list of MUST BUY Investment Staples here, or check out some other MUST BUY lists, such as MUST BUY Hidden Gems, or MUST BUY Value Picks.

Don’t forget that the MUST BUY list changes weekly. Revisit MUST BUY Investment Staples again next week to see new entries.


10 must-have Bordeaux wines for your collection

As en primeur 2018 picks up pace, we consider the 10 Bordeaux wines that any fine wine collector should acquire for their collection. These are based on the results of Wine Lister’s latest Founding Member survey, gathering the views of over 50 key players in the global fine wine trade.

You can download this slide here: 10 must have Bordeaux wines for your collection


Listed: top five Northern Rhône reds by average price

Price and price performance have been hot topics for Wine Lister’s recent blog posts across several regions (Burgundy, Champagne, Tuscany). The Rhône Valley flies further under the radar than these as a region for investment, perhaps in part because its two distinct vineyard areas – North and South – are too different to be cast under the same umbrella. This week’s top five examines the highest prices in the Northern Rhône.

In first place is Domaine Jean-Louis Chave’s Hermitage Cuvée Cathelin. With an average price of £5,248 (per bottle in-bond), it is almost 20 times more expensive than the average of the other four wines in this week’s group. The small quantity of wine, made only in the best years, combined with a Quality score of 977 – the best of this week’s top five – go some way to explaining the four-figure price tag. (Interestingly, the most expensive wine in the Southern Rhône, Buzz Brand Château Rayas’ Chateauneuf-du-Pape, costs an average of £478, or just 9% of the Cuvée Cathelin).

Back in the Northern Rhône, the next of this week’s top five is Domaine Jamet’s Côte Rôtie Côte Brune. Although £4,926 less expensive than this week’s number one, at £322 per bottle in-bond, it actually achieves the best three-year price performance, with a compound annual growth rate (CAGR) of 24.7%. With an average production volume of just 2,400 bottles per year, it is perhaps unsurprising that the wine’s Brand and Economics scores (at 763 and 759 respectively) are lower than its Quality score (946), as it appears in only 8% of the world’s best restaurants, and just three bottles were traded at auction internationally last year.

The remaining wines of this week’s top five hail from the same producer, Guigal, and come as a trio affectionately-known to the trade as “La-Las”. Though close together in price, it is interesting to see the subtle differences between these three Côte Rôtie across Wine Lister’s 13 score criteria.

The chart above, created using Wine Lister’s Comparison tool, proves La Turque to be the lowest-scoring of the three overall. It shows slightly less demand with a lower search rank of 199 out of the c.4,000 wines on Wine Lister, whereas its siblings earn more monthly searches on Wine-Searcher. It also under-performs against the other two in economic terms, with lower long- and short-term price growth, and fewer bottles traded annually at auction.

By contrast, La Landonne achieves the top Quality score of 963 (and an average wine life just under twice that of its siblings), the best brand strength, and the highest average number of bottles traded annually at auction (478).

While La Mouline has the lowest average price of the three (£250 per bottle in-bond), it is the only one to earn Wine Lister’s Buzz Brand stamp, and achieves the joint-best three-year price performance with La Landonne – a CAGR of 9%.


Investing in Italy – top five Brunello by Economics score

With our founder, Ella Lister, just back from tasting the latest releases at Benvenuto Brunello in Montalcino, we thought we’d dig deeper into the data behind the appellation’s top wines. The pyramid system in the region means that most producers make at least three wines: in the middle, a Brunello di Montalcino DOCG Annata (or “vintage”); in good years, a Riserva (with longer ageing but also nearly always the best selection of grapes from the estate); and at the bottom of the pyramid, a Rosso di Montalcino DOC, producing fresher, approachable wines requiring less ageing.

This allows, and indeed encourages, a healthy level of selection in the region. At last weekend’s event, the vintages on show were 2013 Brunello Riserva (excellent), 2014 Brunello Annata (a tricky vintage, with some producers declassifying to Rosso di Montalcino), and Rosso di Montalcino 2017. There is also a trend in the Brunello DOCG towards vineyard-specific crus, such as Casanova di Neri’s Tenuta Nuova or Il Marroneto’s Madonna delle Grazie, both of which feature in this week’s top five: top Brunellos by Economics score.

When examining the economic profile of Brunello wines, we see that Riservas tend to have higher Economics scores than Annatas, in line with their higher Quality scores. The best-performing Brunello by Economics score is Biondi Santi’s Brunello di Montalcino Riserva, with a score of 902. It earns the number one spot of this week’s top five with the highest price at £315 per bottle in-bond, and annual auction trading volumes of 458 bottles. The wine also outperforms the rest of the group for both Brand and Quality scores (904 and 938 respectively).

While Riservas are strong economically speaking, Annatas often have stronger Brand scores than their longer-aged counterparts, being produced in larger quantities and thus achieving greater visibility. In second place is Valdicava’s Brunello di Montalcino Madonna Piano Riserva, with an Economics score of 892, whereas its straight Brunello has a Brand score 57 points above its “big” brother, an example of the potential branding conundrum surrounding Brunello and other parts of Tuscany with a Riserva denomination. Nonetheless, the Riserva shows better price performance, with a compound annual growth rate (CAGR) of 15.2%, and an average of 257 bottles sold at auction annually.

Specific “crus” can also perform better than their straight Brunello Annatas in economic terms. In third place is Casanova di Neri’s Brunello di Montalcino Tenuta Nuova with an Economics score of 865. Despite having the lowest Quality score (841) and lowest price (£70) of the group, it earns this week’s second-highest Brand score (887).

In fourth place is Il Marroneto’s Brunello di Montalcino Madonna delle Grazie, the winery’s top cru, produced from grapes grown around the historic chestnut flour store house, and below the church by the same name. It has an Economics score of 847, benefitting from by far the best long-term price performance of this week’s top five, with a compound annual growth rate (CAGR) of 22.9%. Moreover, it sits just one point shy of this week’s number one in Quality terms (937) at 40% of the price – £130.

Rounding out the group is Poggio di Sotto’s Brunello, with an Economics score of 815.

While Super-Tuscans have been recognised for their investment potential for some time, Brunello still sits rather in the shadow of its Bordeaux-blend brothers. In Wine Lister’s first Tuscany market study, conducted in 2017, Brunello held nine places out of the top 25 Tuscan Economics scores. Today that number has increased to 14, as Brunello – Montalcino’s very own, highly ageworthy selection of the Sangiovese grape – goes from strength to strength.


Champagne – slow and steady wins the race

At the end of last year, Wine Lister released its first ever Champagne report. As well as exploring a handful of key trends as identified by Wine Lister’s Founding Members, the report also sheds light on top Champagnes as compared to other regions in terms of economic performance.

Prices of the top Champagnes (Dom Pérignon, Krug Vintage, Louis Roederer Cristal, Salon Le Mesnil and Dom Pérignon Rosé) have seen a compound annual growth rate (CAGR) of 4.8% over the last six years. Relative to other major fine wine regions, this long-term growth is slow, as shown in the chart below, but also stable.

One notable advantage of Champagne as an investment option it its low volatility. Indeed, Champagne prices show a much better level of stability in the secondary market (deviating by just 2.5% from the average price over 12 months) than any other major fine wine region. Slow and steady wins the race.

Moreover, recent price performance shows Champagne accelerating. Prices of top Champagnes are starting to grow at a faster rate than their counterparts in California, Bordeaux, and Tuscany, beaten only by Piedmont and the seemingly unmatchable Burgundy. Indeed, as of December 2018 top Champagnes had seen a 12-month price growth of 11%. The region’s potential for long-term investment is already being acknowledged by the trade, with one of our Founding Members, a top tier UK merchant commenting “Champagne (Salon especially) has experienced solid growth and has become a reliable investment for collectors”.

Salon Le Mesnil is the number one performing Champagne for price performance, with an Economics score of 978, closely followed by Krug’s Clos d’Ambonnay (962). Krug also tops the Champagne Economics charts with its Clos du Mesnil, Brut Vintage, and Collection. Interestingly the only NV Champagne to appear within the top 10 Champagnes for Economics is grower Jacques Selosse’s Brut Initial, with an Economics score of 911. Its price, £106 (per bottle in-bond), is a mere 18% of the average price of the other nine top Champagnes by Economics score.

To read more key findings from our in-depth Champagne study, read the free summary here. (The key findings and full study are also available to download in French on the Analysis page.)