The Wine Lister Brand score algorithm has two components: Distribution and Popularity. The former criterion measures a wine’s presence in the world’s top restaurant wine lists. The latter measures the number of searches for each wine on the world’s most visited wine website Wine-Searcher, our Popularity Partner. We look at the number of times the wine is searched for over a rolling three-month period, and compare this to search frequencies of all other wines. The higher the relative search frequency, the higher the Popularity score.
Our latest score update includes updated Wine-Searcher data for October. The chart below shows the impact of new search data on Brand scores, showing the five biggest gainers:
Rioja and the Rhône come out top. The largest gain in Brand score is for Remelluri Rioja Gran Reserva which has seen a considerable surge in user searches (322 monthly searches compared to 172 before the update), as has fellow Rioja, Viñedos Sierra Cantabria Finca El Bosque. In third and fourth place are two wines from the Rhône Valley: Domaine Yann Chave Hermitage and Domaine Font de Michelle Châteauneuf-du-Pape Cuvée Etienne Gonnet. The fifth biggest gainer in Brand terms is Californian adventurer, L’Aventure Estate Cuvée.
The graph below shows the average long term price performance of top scoring Wine Lister wines by country, and the USA bucks the trend of elites on top (with an early congratulatory nod from France).
We have split out performance for an elite group of the 15 highest-scoring wines, and compared this to performance for a wider panel of 50 wines. For the majority of countries, the elite wines – let’s call them the establishment – have seen their stock rise over the last three years.
In the USA, it is the broader-based group (the red column) that has trumped the establishment (gaining more than 9%). The same is true in France, where a broader group of wines has penned a tale of higher returns.
Our measure of long term price performance is the 3 year compound annual growth rate (CAGR) which facilitates comparison to other investment products.
Elsewhere, Italian wines have seen the best returns among their elite group, averaging annual price gains of almost 10% – the most impressive of any group analysed here. One of the top performing wines in Italy’s top 15 scorers is Bartolo Mascarello’s Barolo (of “no barrique, no Berlusconi” fame), whose average (cross-vintage) price performance is 23% CAGR over the last 3 years.
The elites also outperform the up-and-comers in Spain, Germany, and Australia, perhaps explained by the fact that there are fewer really well established top-end brands in these countries compared to France, and so their respective top 50 groups are less entrenched, and their top 15 groups still have room to grow in recognition and price.