Fine wine marketing and PR

The perception of a winery by journalists, trade, and consumers is pivotal to its success. The Wine Lister team’s decades of combined experience within the industry, as members of the trade and media, informs our creation of marketing strategies and content with these target groups in mind, and offer us access to an unrivalled network of key opinion leaders.

Informed by data
With data analysis at the core of our business, our marketing and communications service is uncompromisingly strategic and methodological. Before the execution of any initiative, we define long- and short-term PR plans to guarantee that our work has an impact for our client.
Enriched by creativity
Our passionate and innovative team looks at each project and event through a creative lens, identifying unexplored opportunities and ensuring that our clients' brands remain visible and relevant for industry figures.
Achieved through storytelling
As a luxury product driven by emotion, fine wine needs storytelling to ignite passion and engagement in consumers. With longstanding experience in both receiving and forming stories that contribute to the appreciation of a wine, we prioritise the creation of articulate and captivating content that builds genuine interest among the target audience.

The Detail

Brand strategy

Using market research, case studies, and unrivalled industry insights, Wine Lister adopts a holistic approach when building a brand strategy for our clients, in order to differentiate them from their competitors and grow awareness amongst the target audience.

Find out more
Trade and
press communications

Drawing on our matchless network of industry figures, content creation expertise, and in-depth market knowledge, Wine Lister allows fine wine producers to make valuable connections within the international fine wine landscape.

Find out more
Event organisation

Having attended hundreds of fine wine events around the world, Wine Lister is uniquely placed to organise creative and memorable events to tell our clients’ stories across our network.

Find out more
Ready to take action?
Contact us to arrange a no-obligation consultation
Sign up for our newsletter
What services would you like to keep up to date with?