In an industry so defined by the art of its craft, the limit of crunching numbers often starts and ends for wineries in vat rooms and through lab panels. Wine Lister was founded on a guiding principle that while wine is a mystical liquid, that lives and breathes, that can transcend facts and figures and contribute mightily to the human experience, there are also plain truths to be found in data analytics for both consumers and producers alike. It is on this basis that we have built a strong following of website users – collectors eager to follow trends of the secondary market, and professionals keeping abreast of the latest analyses – but also liked-minded producer clients, who find value in Wine Lister’s benchmarking and bespoke analytics solutions.
Wine Lister’s benchmarking solution relies on 14 separate data points across three areas in the life of a fine wine – Quality, Brand, and Economics – as well as qualitative trade panel feedback (through an unparalleled network from founder Ella Lister’s years as a fine wine journalist) to assess a wine’s 360° positioning in the global marketplace. Measured annually, Wine Lister’s benchmarking service enables continuous measurement of a wine within its global competitive environment, and results in a reliable, tangible reflection of progress, and ideas for the strategy path forward. Indeed, long-time Wine Lister client Don Weaver of Harlan Estate recently reflected that “It was a natural growth [to work with Wine Lister], another coming of age of our business… As we’ve matured as a business and penetrated further out into the market, we realised that we needed analytics coming back to us, and we needed best practices in our business. We can’t do everything, so we looked at Wine Lister to help us see things through different eyes.”
Such analytical rigour has resulted in numerous actionable insights for our clients, from assisting one client in increasing its journalistic coverage in a foreign market where it was underrepresented compared to peers, to a pricing strategy update for another that balanced the producer’s own interests while maintaining market confidence.
Once findings are identified, clients of Wine Lister can choose to investigate further, by supplying some of their own internal data to our analysts, enabling us to conduct deep-dives on topics as wide-ranging as customer retention, social media and communications effectiveness, or individual release price positioning. The benchmarking analysis is thus a base on which Wine Lister builds long-term relationships with its clients, helping them take their wine to the next level.
For more information, see our producer services page, or contact us for a free 30-minute consultation.
As 2020 draws to a close, Wine Lister has compiled a report celebrating the top-performing wines and producers within a series of categories over the past year. Using our axes of Quality, Brand, and Economics, and the several factors that constitute these values, we have created seven leagues that paint a panoramic view of some of the world’s best wines, ranked within their areas of excellence.
Wine Lister’s 2020 Leagues include rankings of Quality Consistency (wines that show the smallest standard deviation between Quality scores over the last 20 vintages), and Biggest Movers (wines whose popularity has increased most in terms of online searches over the past year). Our team has also put together its top-10 wines per Wine Lister Indicator, revealing our recommendations for Hidden Gems, Value Picks, Buzz Brands, and Investment Staples.
We end the Leagues with a list of 21 Ultimate MUST BUYs for 2021, compiling a selection of MUST BUY highlights hand-picked by our fine wine experts, that offer an impressive addition to any fine wine portfolio in 2021. These are some of the picks that would feature in Wine Lister’s “fantasy cellar”.
Download your free copy of Wine Lister’s 2020 Leagues here.
Like a virtual treasure map, Wine Lister’s Hidden gem indicator helps you discover fine wines that are under the radar, yet worth uncovering. These wines are seldom found in the top restaurants, infrequently searched for online, but have high ratings from wine critics, or are assigned “Hidden gem” status by the global fine wine trade.
Of the 1,639 wines that are currently recognised as MUST BUYs by Wine Lister’s proprietary recommendation algorithm, 87 are Hidden gems. To help you uncover these underrated wines, this week we examine the Hidden gem MUST BUYs with WL scores above 95.
A preliminary look at the elected wines reveals a common trend of lower-than-average prices. While achieving WL scores of 95 and over, the 15 red Hidden gems illustrated above have an average price of £67 (per bottle in-bond) – perhaps a consequence of their slight obscurity. By virtue of being “Hidden gems”, these wines are also harder to source, however, it is worth informing your merchant of your interest in purchasing them, in the event of their availability.
Burgundy achieves five entries in this week’s subgroup, with two from a small-production négociant house, Lucien Le Moine. Well-deserving of their Hidden gem status, both wines achieve a WL score of 96. The 2012 Lucien Le Moine Charmes-Chambertin is available from Lay & Wheeler at £173 (per bottle in-bond), and the 2012 Lucien Le Moine Gevrey Chambertin Les Cazetiers can be purchased from BI Fine Wine & Spirits for £83 (per bottle in-bond).
California is represented by two wines of the same vintage and grape. The Ojai Vineyard Bien Nacido Pinot Noir 2014 hails from vines in Santa Barbara’s Santa Maria Valley, whose east-to-west face encourages the flow of cooling Pacific Ocean breezes, apt for the Burgundian variety. The Ryan Vineyard Pinot Noir 2014 from cult California producer, Calera, is produced from vines in several sites across the Central Coast.
Two entries from Rhône’s Tardieu-Laurent show notably good quality-to-price ratios, achieving “Value pick” status. With a WL Score of 96, the 2005 Cornas Vieilles Vignes is priced at £43 (per bottle in-bond), while the 2006 Gigondas Vieilles Vignes has a WL Score of 95 at £24.
A joint venture between two négociants, Dominique Laurent (of Burgundy fame), and Michel Tardieu (Rhône), Tardieu-Laurent is a boutique négociant operation. Buying young wines from growers across the Rhône, the domain completes maturation and blending, before bottling with no fining nor filtration. The 2005 Tardieu-Laurent Cornas Vieilles Vignes is available to purchase from Fine + Rare (in magnum form), and the 2006 Tardieu-Laurent Gigondas Vieilles Vignes can be bought from Wine Bourse (by the case of 12).
Tardieu-Laurent also features twice on the list of white Hidden gem MUST BUYs, with both its 2008 and 2016 Hermitages Blancs achieving WL Scores of 95.
Like their red counterparts, Tardieu-Laurent’s white Hidden gems are Value picks. Jancis Robinson pays compliment to both vintages, describing the 2008 as “Clean, intense, multilayered”, and the 2016 as “Very serious stuff”. Both wines can be purchased from Corney & Barrow (by the case of 12 in-bond).
Five out of the 10 white Hidden gems shown above are Riesling-based. There is no doubt that the noble grape can produce impressive quality wines at reasonable prices, though this remains somewhat of a fine wine trade secret (when compared with the consumer popularity of other white grape varieties and styles).
The two whites from Alsace cover icon Riesling producers Hugel and Albert Mann. Germany’s entries comprise of the 2006 and 2007 vintages of Dr. Loosen Erdener Prälat Riesling Auslese Goldkapsel, which achieve WL Scores of 96 and 95 respectively.
Loosen’s four-acre Erdener Prälat vineyard has south-facing red slate soils, and a notably warm microclimate, which, combined with the warming effect of the river and the heat-retaining cliffs that surround it, ensures ripeness in every vintage. The 2006 Dr. Loosen Erdener Prälat Riesling Auslese Goldkapsel can be purchased from Lay & Wheeler for £47 (per bottle in-bond).
To discover more of Wine Lister’s Hidden gem MUST BUYs, click here.
As en primeur 2018 picks up pace, we consider the 10 Bordeaux wines that any fine wine collector should acquire for their collection. These are based on the results of Wine Lister’s latest Founding Member survey, gathering the views of over 50 key players in the global fine wine trade.
You can download this slide here: 10 must have Bordeaux wines for your collection
With the first major set of releases for 2019 in full swing (Burgundy 2017), the Wine Lister team are already looking ahead for what else is in store for wine collectors and trade members alike. In February we expect to see the release of Barolo 2015s – set to be a more concentrated and riper vintage than the previous due to high temperatures throughout the summer. In anticipation of these, Wine Lister is examining the top five Piedmont Buzz Brands by Brand score.
Ironically, the highest-scoring brand of this week’s top five is in fact not a Barolo at all. Gaja’s Barbaresco takes the top spot with a Brand score of 975. Wine Lister partner critic Antonio Galloni gives the 2014 vintage 96 points, and comments, “this is one of the most tightly wound, intense versions of Gaja’s Barbaresco I can remember tasting. Don’t miss it”.
While it is no longer breaking news to see such high quality Barbaresco emerging from under Barolo’s shadow, the making of such a well-recognised brand is impressive. This is achieved by presence in 31% of the world’s best restaurants, and a search rank of 76 out of the c.4,000+ wines on Wine Lister. Gaja’s single vineyard Barbarescos, Sorì San Lorenzo, Sorì Tildin, and Costa Russi are also popular with an average Brand score of 915.
In second place for top Piedmont Buzz Brands is Giacomo Conterno’s Barolo Monfortino Riserva. Sitting just outside the top 50 most-searched-for wines (in 51stplace), it is both the highest quality and the most expensive wine of this week’s top five, with a Quality score of 977, and an in-bond per bottle price of £766. The price tag, which is just under four times higher than the average price of the other four wines of this week’s group, is perhaps due to the tiny production quantities of just c.7,000 bottles per year.
Giacomo Conterno also takes a second spot in this week’s top five – fourth place, with his Barolo Cascina Francia, which earns a Brand score of 956 and a Quality score of 960. Despite score gaps between these two wines of a mere 14 and 17 points respectively, an average of three times as many bottles are produced of Cascina Francia than its grander (and much rarer) sibling. It is available at just 23% of the price of the Barolo Monfortino Riserva – £176 per bottle in-bond.
In third place of this week’s top five is Bartolo Mascarello’s Barolo with a Brand score of 965. While its scores across the board sit in the mid-range of this week’s top five, it achieves the best long-term price performance, with a three-year compound annual growth rate (CAGR) of 34.7%.
Lastly, at number five of this week’s group is Bruno Giacosa’s Barolo Rocche Falletto Riserva with a Brand score of 928. Although the Barolo Rocche Falletto Riserva has the lowest search rank of this week’s top five (158th), online searches for this wine saw impressive increases last year (read more here). It achieves a Quality score of 974 – just two points under the best Quality performer of the group (Conterno’s Barolo Monfortino Riserva). Indeed at vintage level these two wines share a near-perfect Quality score of 998 for their respective 2004 vintages, both earning 100/100 from Antonio Galloni.
It is interesting to note the high quality that accompanies these top Piedmont Buzz Brands (an average Brand score of 959 vs. 945 for Quality). The disparity between scores is more accentuated for the equivalent group in Tuscany, which achieves a Brand score of 991 for a Quality score of 932, or in other words, a 59-point gap.
Last week we revealed the top 20 gainers in presence in the world’s best restaurants over the past 12 months. That was in terms of breadth, i.e. the number of restaurants in which a wine features. Wine Lister also analyses the depth of presence – the range of vintages and/or bottle formats of each wine therein. Here we look at the top 21 wines achieving the largest increases in restaurant presence depth since last year.
In first place, with an impressive 35 additional vintages and/or bottle formats listed across the world’s 150 best restaurants since this time last year, is Vega-Sicilia’s Unico. This brings its total references to 250 (almost three and a half in each of the 71 lists in which it features). Given Unico’s average drinking life span of 13 years, and its reputation for longevity (an Unico vertical tasting is an opportunity not to be missed), this result is hardly surprising. Its strong restaurant presence is matched by online popularity (Unico is the 33rd most-searched-for wine in our database), resulting in a Brand score of 992 – the best of any Spanish wine on Wine Lister.
Though Spain takes the number one spot, Italy is the overall biggest mover in increased depth of representation, claiming 12 out of the 21 places shown on the chart below.
Ornellaia is among these, and is also the most thoroughly represented wine of the group, with 280 vintages and/or bottle formats featured across 43% of the world’s best restaurants.
Several others – Cerbaiona Brunello, Dal Forno Romano Valpolicella Superiore, Ca’ del Bosco Cuvée Annamaria Clementi, and Domenico Clerico Barolo Ciabot Mentin – feature in the top gainers for horizontal as well as vertical presence in the world’s best restaurants. The latter is one of five Barolos to feature in the chart above, joined by Parusso Barolo Bussia, Bartolo Mascarello’s Barolo, Giuseppe Mascarello e Figlio Barolo Monprivato, and finally, Rocche Dei Manzoni Barolo Big’d Big, which sees the biggest increase in vertical presence of the whole group. Despite a horizontal representation increase of just 1%, the number of vintages and/or bottle formats listed across the 3% of the world’s best restaurants in which it features has grown from two to 19 in the last 12 months (or in other words, by 850%).
Outside Italy, the overall picture of restaurant presence depth somewhat contradicts that of breadth painted last week. Though Champagnes, and in particular grower offerings, have increased significantly in terms of horizontal presence, their vintage and/or format gains have not been sufficient to make this week’s top 20. This suggests that whilst sommeliers are keen to add more variety of Champagne, they aren’t so worried about listing reams of vintages / formats thereof. Only one Champagne features in the group: Philipponnat’s Clos des Goisses.
Bordeaux is conspicuous by its absence in this list, other than Château Clarke, with 26 overall references up from just four. In fact, Bordeaux’s big names are more likely to find themselves at the very bottom of the list, many having seen their vertical entries on restaurant wine lists shrink significantly. This seems to suggest that as restaurants diversify, they are choosing to hold less Bordeaux stock, still listing the top wines, but not necessarily in multiple vintages or formats.
Part of Wine Lister’s Brand score includes a measure of prestige, achieved by analysing a wine’s presence in the world’s best restaurants. Whether a restaurant makes the cut depend on a combination of measures including the Michelin Guide, San Pellegrino 50 Best Restaurants, and World of Fine Wine Best Wine List Awards.
The chosen wine lists are then analysed to give us the breadth (how many restaurants) and depth (how many formats and/or vintages in each restaurant) of presence achieved by each wine on Wine Lister. Looking at the former criterion, the chart below shows the top 20 biggest gainers since our last blog on the subject. (Next week we will be looking at wines with the greatest increase in depth of representation.)
Six out of the 20 wines with the biggest increase in restaurant presence are Champagnes. Ruinart appears twice, with its NV rosé having made the greatest improvement, now appearing in 33% of the world’s best restaurants. However, the overall winner – present in more than double the number of restaurants, is Dom Pérignon’s Vintage Brut. Despite not featuring in the top 20 biggest risers above, the Champagne Brand king is now present in 69% of top restaurants worldwide, overtaking last year’s winner, Yquem.
Contrary to our last analysis on the subject, not all the biggest Champagne gainers in restaurant presence are big brands. Ruinart Rosé, Dom Pérignon P2, and Ruinart Blanc de Blancs may well fit this bill, with an average Brand score of 878, but the lesser-known three, grower Champagnes Roses de Jeanne Blanc de Noirs Les Ursules, Jacquesson Dégorgement Tardif Avize Grand Cru, and Egly-Ouriet Blanc de Noirs Les Crayères Vieilles Vignes, do not, as shown by a lower collective Brand score average of 664.
If this alone is not an indication of restaurant wine lists branching out, then perhaps the absence of Bordeaux is (indeed, a handful of Bordeaux wines with strong restaurant presence have lost a little ground since last year’s analysis). This diversification does however appear exclusive to the Old World, with no New World wines in the top 20 gainers.
Burgundy is well-represented amongst the top gainers, with one white, Raveneau’s Chablis Blanchot, and four reds: Sylvain Cathiard’s Vosne-Romanée Aux Malconsorts, Denis Mortet’s Clos de Vougeot, Armand Rousseau’s Gevrey-Chambertin, and Fourrier’s Gevrey Chambertin Vieilles Vignes.
Italy brings a show of diversity with six wines hailing from four different appellations across the 20 biggest movers. Vietti’s Barolo Ravera – one of three Barolos to feature in this list – has the lowest restaurant presence of the group (5%) and Solaia’s younger sibling, Tignanello the highest (47%).
Wine Lister periodically studies the movements of wines in and out of the four Wine Lister Indicator categories. One of these, Buzz Brands, denotes wines that achieve outstanding online popularity (measured through search rankings based on monthly searches on Wine-Searcher), and presence in the world’s best restaurants.
After analysing newcomers to the Buzz Brand segment in June, Burgundy dominates once again in our findings for October. Red Burgundy, and in particular, Gevrey-Chambertin, takes three out of the four places of this month’s new Buzz Brands.
However, it is in fact the only white, Domaine Leflaive’s Bourgogne Blanc, that achieves the highest Brand score of the group at 815. All of the Domaine Leflaive wines on Wine Lister are now Buzz Brands but one – their most expensive Grand Cru, Montrachet (at £6,059 per bottle compared with £218, the average price of the rest). Indicative, maybe, of drinkers being priced out of the top wines and refocussing their interest lower down the ladder.
Perhaps it is also the sign of a good brand strategy in action, with the rising profile of the Domaine’s top wines filtering all the way down to the regional wines, via the premiers crus. The new addition of the regional offering here follows two previous new Leflaive mentions in Wine Lister’s last Buzz Brand audit (of Puligny-Montrachet Les Combettes and Meursault Sous le Dos d’Ane).
Of the three reds, two hold the same Brand score of 722, and near identical Brand profiles (see restaurant presence and search rank in the image below). The Gevrey-Chambertin Clos Saint-Jacques is the first of Bruno Clair’s wines to become a Buzz Brand. Domaine Fourrier’s Combe aux Moines Vieilles Vignes has the highest Quality score of all three new red Burgundy Buzz Brands with a score of 889. This, coupled with a slightly better Economics score helps bring it very slightly ahead for overall Wine Lister score.
Though Domaine Armand Rousseau’s Les Cazetiers is third of the Gevrey group qualitatively, it is geographically sandwiched between the first two. These wines together form a neat representation of three of the best premier cru vineyards of Gevrey-Chambertin. Incidentally, this is the last of Rousseau’s wines on Wine Lister to achieve Buzz Brand status. The domaine’s highest Brand score is won by the better-known Clos Saint-Jacques (unsurprising given that it owns roughly one third of the entire vineyard parcel) with a Brand score of 964.
This week’s top five require absolutely no introduction. As Buzz Brands – Wine Lister’s group of wines that achieve outstanding online popularity and restaurant presence, and are also identified by the global fine wine trade as trending or especially prestigious – that is perhaps a given. Couple that with the fact that they hail from Bordeaux, and are the region’s most expensive Buzz Brands, it would be nigh on impossible for you not to be familiar with them to some degree.
Pomerol is home to three of the five. With the limited production volumes of the plateau’s top wines, it is perhaps no surprise that they reach eye-watering prices. Petrus leads the way with an average price across all vintages of £2,111. It is Bordeaux’s best wine, and the fifth best in the world, its phenomenal score of 983 only bettered by Salon and three (!) DRC cuvées. Petrus is consistently brilliant across Wine Lister’s three rating categories with Quality, Brand, and Economics scores of 978, 998, and 972 respectively. It is worth focusing on its Brand score. Despite its relatively low production volumes, its rate of restaurant presence is outstanding. Visible in 45% of the world’s top establishments, and with more than five vintages / formats featuring on each wine list on average, it is clearly a wine that commands the utmost respect from sommeliers. Moreover, receiving over 60,000 online searches each month, it is well over five times as popular as its Pomerol neighbours Le Pin and Lafleur.
Le Pin comes next (£2,009). It enjoys Bordeaux’s second-best Economics score (979), pipped at the post by Carruades de Lafite (980). Its outstanding score comes courtesy not just of its high price, but also strong price performance, with a three-year compound annual growth rate (CAGR) of 17% and having added 8% to its price over the past six months alone. With those sorts of figures, it will soon overtake Petrus as Bordeaux’s most expensive wine – its neighbour having recorded a three-year CAGR of 13% but only managing to add 4% to its value since March.
At roughly a quarter of the price of Petrus and Le Pin, Lafleur is Bordeaux’s fifth most expensive Buzz Brand (£523). It was Bordeaux 2017’s top red for Quality, its score of 978 putting it just ahead of Petrus (971). Across all vintages it is also the longest-lived of this week’s top five, with Wine Lister’s partner critics predicting an average ageing potential of 21 years.
We cross over to the left bank for the group’s remaining two wines, the first of which might come as a slight surprise. Haut-Brion Blanc is Bordeaux’s third-most expensive Buzz Brand (£584). It is of course its rarity that propels it up the price tables. Producing just 6,720 bottles on average each year – 15 times fewer than Haut-Brion Rouge – it is over 60% more expensive than its red counterpart, despite trailing across each category.
Rounding out the group – if it can ever be described as such – is Lafite (£546). With the best part of 200,000 bottles of it produced each year, it will come as no shock that it manages the best restaurant presence of the five, both in terms of the number of establishments in which it appears (54%) and the number of references per list (6.3 on average). It is also the most popular wine in the world, receiving over 80,000 online searches each month.
Having spent the start of the Northern Hemisphere summer focusing on Old World wines of various regions, colours, styles, and prices, this week the Listed section is feeling flush and has journeyed Down Under to take a look at Australia’s five most expensive wines.
Leading the way is Penfolds Bin 60A at a cool £430 per bottle. The rarest of the rare, this has only been produced twice – once in 1962 and again in 2004 as a reaction to the vintage conditions being very similar to those from 42 years previously. As might be expected given that it is only produced in the very best vintages, the 2004 is a worthy follow-up to the fabled 1962, achieving a formidable Quality score (976). Fortunately, Wine Lister’s partner critics expect it to be drinking well until 2040, which might just give enough opportunity for a third bottling in the meantime.
Penfolds features twice more on the list, with its flagship Grange (£330) and Bin 707 Cabernet Sauvignon (£222). Grange is Australia’s strongest Brand (991) and also enjoys the country’s top Economics score (916). The former is the result of being both Australia’s best-represented wine in the world’s top restaurants (visible in 34%) and also its most popular, receiving on average 21,118 searches each month on Wine-Searcher, four times more than any other Australian wine. The Bin 707 is more of an anomaly in the group, its Quality score (859) over 100 points below the rest. Whilst its Economics score (871) can’t quite match Grange’s, it has comfortably achieved superior growth rates over the past three years, with a Compound Annual Growth Rate of 13% compared to its more renowned stablemate’s 8%.
Australia’s second most expensive wine is Torbreck’s The Laird (£416). First produced in 2005, it enjoys Australia’s best Quality score (984), but, similarly to Penfolds Bin 60A, its Brand score is unable to keep pace (635). This is probably the result of the fact that very few vintages of it are available and it has an average annual production of just 6,750 bottles each year – it is perhaps too young to have built up a significant following and there are not enough bottles of it for restaurants to get hold of.
Rounding off the group in third place is Henschke’s Hill of Grace Shiraz (£388). Again, this has an excellent average Quality score (961). It also achieves Australia’s second-best Brand score (913), present in 19% of the world’s top establishments – sommeliers are clearly very confident in the wine’s quality.