Industry opinion on the pricing of Bordeaux’s 2023 vintage

Viable release price distribution (as featured in Bordeaux Study Part I: Scalpel, please)

Wine Lister has published Part I of its annual Bordeaux study, titled ‘Scalpel, please’. The report is informed by Wine Lister’s 80 million rows of data and reveals the results of our latest survey of 58 CEOs, MDs, and wine department heads from companies represent well over one-third of global fine wine revenues. Our latest blog explores some of the key findings from Part I, including trade recommendations for how the impending 2023 vintage should be priced in order to restore Bordeaux and the en primeur system to full health. We asked our survey respondents the following question:

On average, in order for the 2023 en primeur campaign to attract decent demand, what do you believe to be the maximum viable release price vs 2022?

When asked about the pricing of the upcoming en primeur campaign, the respondents called unilaterally for a price reduction on the 2022 vintage, while suggesting an average release price discount of -30%.

Americas and Asia (both smaller subsets of the survey) agree on lower median discounts, proposing -20% and -25%, respectively, while European trade members suggest an average -30%. La Place de Bordeaux and specialist merchants / retailers both suggest a median discount of -30%, top tier merchants / importers recommend a -23% discount, and auction houses call for an average -10% on the 2022.

Median by geography (as featured in Bordeaux – Part I, Scalpel, please)

Median by trade sector (as featured in Bordeaux – Part I, Scalpel, please)

Purchase the full study here (in French and English) to read more exclusive insights from the fine wine trade’s leading industry figures.