Wine Lister relaunches as a 360° consulting agency
WINE LISTER RELAUNCHES AS A 360° CONSULTING AGENCY
“The launch of our new website and logo marks a significant moment in the evolution of Wine Lister. The new design reflects the holistic nature of our activities, providing bespoke strategic consulting and insider insights to key players in the fine wine ecosystem, marrying analysis and marketing services.”
– ELLA LISTER, WINE LISTER’S FOUNDER AND CEO
Over the last seven years, Wine Lister’s increasing wealth of fine wine knowledge and market intelligence has become a key asset to more than 100 of the world’s top wineries, encouraging the evolution of the company’s strategy and services to match the needs of this group. To reflect the fine wine consulting offering at the core of our business, Wine Lister is launching a new website accompanied by an updated brand image.
Wine Lister’s online database of over 80 million rows of data will continue to exist on its new site, and its Pro+ subscription continues to help fine wine buying and sales teams around the world. Meanwhile, the new website will provide visitors with a richer insight into Wine Lister’s flourishing strategic analysis and communication services.
Wine Lister’s groundbreaking data model continues to inform a significant part of these consulting solutions, which now also include a range of bespoke analysis and advice, from distribution and pricing to strategic marketing, communications, and event organisation. As outlined on its new site, Wine Lister’s specialist services are designed entirely around each wine producer’s unique challenges and ambitions. These services can be loosely categorised into two pillars: data and analysis, and strategic marketing and communications.
In practice, these divisions often come together in order to provide the most effective advice to our clients, and are reflected in the dual design of Wine Lister’s new logo: a serif font and inverted comma evoke storytelling and communications, while a sans-serif font and bar-chart-inspired “E” (maintaining a link with the previous logo and Wine Lister’s roots) represent data and analytics.
“We are excited to unveil a new website and logo that accurately reflect who we have evolved to become today. After the last seven years of ceaselessly learning from, and responding to, the needs of the fine wine world’s leading players, we are more focussed than ever on delivering valuable strategic recommendations, backed by our data, our industry expertise, and our relationships. We believe that this new website will allow past, present, and potential clients to understand exactly how we can help them accomplish their goals.”
– ELLA LISTER