Unparalleled research and insights
The right data and research can be a major tool to empower decision-makers and enlighten stakeholders, providing crucial insights into the performance and perception of a wine brand, whilst revealing short- and long-term potential. Our extensive experience in using data alongside trade and consumer insights means we can interpret, understand, and explain results in a bespoke and methodical manner. Having worked with over 100 fine wine producers around the world, we have amassed a portfolio of case studies from which we can draw best practice examples and provide informed advice.
The Detail
Wine Lister’s producer positioning reports offer a 360-degree perspective on the global performance of your wine brand, through data-driven benchmarking against custom-built peer groups. Relying on 15 unique metrics, obtained via extensive proprietary research and exclusive data partnerships, these bespoke studies identify pragmatic opportunities to grow your business, brand, and revenues.
Find out moreFrom pricing strategy and pre-acquisition due diligence, to market presence analysis and consumer research, Wine Lister has an array of data sources and industry insights to investigate and solve our client’s needs, in order to deliver substantial value to their company.
Find out moreWine Lister's trade surveys reveal industry perceptions of your wine and business activities across your key markets. Using our network of over 400 senior industry figures around the world, our questionnaires provide invaluable insights to inform your strategy, from distribution and price positioning to marketing and communication.
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The analyses produced enable wine professionals and consumers alike to get a comprehensive picture of the fine wine market and the positioning of each cru. As producers, we appreciate the expertise of the team behind the platform, which is both modern and highly professional.
Over the last few years Wine Lister's reports have allowed us to monitor precisely the evolution of our brand's positioning around the world, particularly in the UK, and have helped us assess in great detail the strengths and weaknesses of our distribution.
Wine Lister helps producers garner insight into the market’s confidence on a global scale. The reports are remarkably clear and fact-based, and allow us to better understand the absolute and relative position of our estate. Wine Lister is an invaluable tool to measure a brand’s attractiveness – the first step towards building a commercial strategy.
We have been working with Wine Lister for a year, and the analyses they have provided have allowed us not only to confirm our intuition but also better understand the context on the ground. Wine Lister's long-term support will be an advantage in monitoring our progression.
The study you produced was very rich and instructive, it helped us understand our positioning and realise there is still some way to go. The feedback from international sources is much more varied than I had anticipated. Thank you for this great piece of work.
There is no doubt that the report will be a great tool for having discussions based on concrete data for improving our strategy. It has really exceeded my expectations!
We commissioned Wine Lister to carry out in-depth benchmarking analysis on Masseto, Ornellaia, and Le Serre Nuove dell’Ornellaia. The reports are extremely detailed and useful as they take into account the many different facets needed in analysing a brand's true performance and understanding how the future should be approached. Well worthwhile!
With expertise in both wine and data solutions, we utilise 360-degree analysis to reveal unique insights and create data-led recommendations, empowering producers to focus their efforts in the right place, at the right time, in order to achieve both immediate and long-term goals.
