We’ve updated Wine Lister scores to incorporate the latest search frequency data from Wine-Searcher. The higher the relative search frequency of a wine, the higher the popularity score and consequently the better the wine’s Brand score.
The chart below shows the impact of the new online search data on Brand scores, showing the top five biggest gainers.
The brands on the rise in November were spread between several regions, with only the Rhône boasting two in the top five. Gaining most in terms of online searches month on month was Domaines Paul Jaboulet Aîné Cornas Domaine de Saint-Pierre. This saw a recent surge in average monthly searches, from 278 average monthly searches in the three-month period up to the end of October, to 639 now. This resulted in its brand score increasing by 65 points, up to 584 /1000.
Parusso Barolo Mariondino searches also increased substantially in the same period, from 140 to 270, taking its brand score to 434 – still below the average brand strength for wines on Wine Lister.
The Wine Lister Brand score algorithm has two components: Distribution and Popularity. The former criterion measures a wine’s presence in the world’s top restaurant wine lists. The latter measures the number of searches for each wine on the world’s most visited wine website Wine-Searcher, our Popularity Partner. We look at the number of times the wine is searched for over a rolling three-month period, and compare this to search frequencies of all other wines. The higher the relative search frequency, the higher the Popularity score.
Our latest score update includes updated Wine-Searcher data for October. The chart below shows the impact of new search data on Brand scores, showing the five biggest gainers:
Rioja and the Rhône come out top. The largest gain in Brand score is for Remelluri Rioja Gran Reserva which has seen a considerable surge in user searches (322 monthly searches compared to 172 before the update), as has fellow Rioja, Viñedos Sierra Cantabria Finca El Bosque. In third and fourth place are two wines from the Rhône Valley: Domaine Yann Chave Hermitage and Domaine Font de Michelle Châteauneuf-du-Pape Cuvée Etienne Gonnet. The fifth biggest gainer in Brand terms is Californian adventurer, L’Aventure Estate Cuvée.