Best-selling Bordeaux brands

Today’s blog explores another finding from Wine Lister’s 2017 Bordeaux Market Study, released last month. The chart is taken from one of the final sections of the 48-page report, where we surveyed our 49 Founding Members, key players of the global fine wine trade – including merchants, auctioneers, and several high-end retailers – for their views on Bordeaux.

We asked respondents to list 10 fine wine brands from Bordeaux that in their experience sell consistently, year in, year out.  Four of the first growths are featured among the responses, with Lafite and Mouton leading the way. Meanwhile, Latour is conspicuous by its absence, with less volume in the market since its withdrawal from en primeur in 2012.

Consistent Bordeaux sellers

Looking beyond the first growths, Lynch-Bages’ performance here confirms its formidable reputation amongst consumers. Giscours, Beychevelle and Talbot are also highlighted as producers that consistently sell well.

This is just a taster of the Bordeaux Market Study. You can download the full 48-page report from the Wine Lister Analysis page (subscribers only).

winelister June 2, 2017

Bordeaux / Founding Members / trading volumes /

Bordeaux’s most popular appellations

Earlier this month Wine Lister published its annual Bordeaux Market Study, and in recent weeks we’ve published a few nuggets from the 48-page long study on this blog (such as the top-scoring Bordeaux crus, and how to arrive at a 2016 release price). Today, we’re going to explore the popularity of Bordeaux’s individual appellations by looking at the online search frequency from our data partner Wine-Searcher for the six most popular wines of each.

Average search frequency by appellation

Unsurprisingly, Pauillac – home to three of the five first growths – leads the way, with well over double the number of searches as nearest rival Margaux. If we exclude Châteaux Lafite, Mouton and Latour, the Pauillac average is just under 27,500 searches per month, still 29% ahead of Margaux.

Pomerol comes third, defying low production levels to achieve more average searches for its top wines than Saint-Julien. Pessac-Léognan benefits from the inclusion of Haut-Brion to help it edge ahead of Saint-Emilion, in spite of the latter’s four premiers grands crus classés A, while Saint-Estèphe and Sauternes & Barsac bring up the rear.

This is just a taster of the 2017 Bordeaux Market Study. You can download the full 48-page report from the Wine Lister Analysis page (subscribers only).

winelister May 31, 2017

appellations / Bordeaux / Popularity / Search Frequency / wine searches /

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