Increased interest online across both banks
Wine Lister’s annual in-depth study shines a spotlight on the pattern of increased interest in some Bordeaux wines over the past two years, with key properties across appellations seeing elevated popularity during the pandemic.
Wine Lister Leagues 2021: the Biggest Movers in search rank – Wine Lister’s measure of popularity (p.6)
Using monthly search data from the most-visited wine website in the world, Wine-Searcher, Wine Lister’s Biggest Movers highlight wines whose online search rank has improved the most between October 2019 and October 2021 (within the top 100 most popular wines).
Which wines have seen the greatest increase in online popularity over the last two years?
The list of top 12 popularity movers comprises a range of price points, reflecting the broad spectrum of online fine wine enthusiasts, from cult classics to up-and-coming wines to watch. The findings indicate that appetite for Bordeaux has not waned, with increasing searches for Bordeaux bottles correlating to the success of the last two en primeur campaigns, within the context of a global pandemic.
Right Bank recognition
Rising 30 places, Canon was the biggest popularity mover, and takes first place in the League. Indeed, in February 2021, Wine Lister’s annual Founding Members Bordeaux survey revealed the trade’s opinion of Canon as having the most potential to see the greatest increase in demand in the near-to mid-term; naming Figeac a close second, which secures eighth position in this year’s Biggest Movers League.
Pomerol continues to prove popular – alongside Figeac, Lafleur has moved up 20 places, to sixth position in the League, while Jean-Pierre Moueix’s La Fleur-Pétrus is also featured, in 10th place.
Left Bank elevation
Two Pessac-Léognan properties appear in the top 12 Biggest Movers, with Smith Haut Lafitte and Domaine de Chevalier landing in fifth and seventh place respectively. Smith Haut Lafitte red 2020 received its highest score from Wine Lister partner critic, Antonio Galloni (for Vinous) of 95-97 points since the celebrated 2016 vintage – on release en primeur in June this year, it was announced that the bottles will sport special edition labels, marking owners’ Florence and Daniel Cathiard’s 30th harvest, and 655 years of the property.
Representing Saint-Julien, Léoville Poyferré and Branaire-Ducru have seen upward quality and popularity trajectories in recent years. With the latter boasting another 17-point score from Jancisrobinson.com for the 2020 vintage, the property continues to offer notable value for its quality.
Popular picks beyond Bordeaux
Harlan is the only non-French Biggest Mover this year, not least thanks to Will Harlan and his team’s conscientious efforts to maintain strong connections with the European fine wine trade. The only champagne to be featured in the League – Taittinger Comtes de Champagne Blanc de Blanc – has a strong reputation within the industry as one of the most tradeable Grandes Marques, with investment appeal encouraging its search rank to increase by 30 places in the past two years. The wine has gained further attention from the collector market following the postponed release of the landmark 2008 vintage, in October 2020.
A popular choice amongst the trade, Rayas’ Châteauneuf-du-Pape is cited in both Wine Lister’s articles on Drinking with experts: your favourite sommeliers’ favourite wines and Drinking with experts: your favourite winemakers’ favourite wines, and jumps an impressive 23 places in search rank, while collector’s favourite, Comte Georges de Vogüé Musigny climbs 14 places, to 11th in the League.
For the full analysis, download your free copy of Wine Lister’s 2021 Leagues here.
