Earlier this month Wine Lister published its annual Bordeaux Market Study, and in recent weeks we’ve published a few nuggets from the 48-page long study on this blog (such as the top-scoring Bordeaux crus, and how to arrive at a 2016 release price). Today, we’re going to explore the popularity of Bordeaux’s individual appellations by looking at the online search frequency from our data partner Wine-Searcher for the six most popular wines of each.

Unsurprisingly, Pauillac – home to three of the five first growths – leads the way, with well over double the number of searches as nearest rival Margaux. If we exclude Châteaux Lafite, Mouton and Latour, the Pauillac average is just under 27,500 searches per month, still 29% ahead of Margaux.

Pomerol comes third, defying low production levels to achieve more average searches for its top wines than Saint-Julien. Pessac-Léognan benefits from the inclusion of Haut-Brion to help it edge ahead of Saint-Emilion, in spite of the latter’s four premiers grands crus classés A, while Saint-Estèphe and Sauternes & Barsac bring up the rear.