In Part II of its annual Bordeaux Study, Wine Lister has partnered once more with its price and search data partner, Wine-Searcher, to provide insight into current search activity and trends. The analysis focuses on 125 Bordeaux wines from eight key Bordeaux regions: Margaux, Pauillac, Pessac-Léognan, Pomerol, Saint-Émilion, Saint-Estèphe, Saint-Julien, and Sauternes and Barsac.
The graph above shows the relative importance of each appellation in terms of searches per wine from January to April 2024 in four key user locations: USA, UK, Europe, and Asia. This represents, on average, 1.7 million searches per month worldwide for the subset of 125 wines.
Wine-Searcher’s data shows that, compared to the same four-month period in 2023, searches for Bordeaux are trending downwards. With that being said, in a context of growing supply and contracting demand across all wine regions, Bordeaux still dominates both searches and offers on Wine-Searcher. Over the last 12 months, its share of total searches has increased marginally from 17.3% to 17.9%. Meanwhile, offers for Bordeaux wines increased substantially from 970,000 to 1.1 million (+13.5%), faster than offers for all wines that appear on the platform, which increased from 8.2 million to 9.1 million (+11.0%). This means that its share of total offers has risen from 11.8% to 12.1%.
Margaux, which occupies 9.2% of the searches within the sample, has seen the largest worldwide drop of 15.4% compared to 2023. Sauternes and Barsac, down 13.6% across all locations, has seen the next greatest decrease and now occupies 10.4% of searches. Pauillac, which retains its status as the largest appellation by share of searches (24.1%), still experienced a 12.2% drop.
Out of all the locations studied, interest in Bordeaux wines in the US dropped the most, with total searches for the region down 18.8%. The UK was next, with a 11.5% decrease, followed by Europe (down 9.6%), and then Asia (8.7%).
Purchase the full study here (in French and English) to read more exclusive insights from Wine-Searcher’s analysis.