Trade and press communications are essential for fine wine brands to establish credibility, build relationships with industry leaders, and effectively promote their wines. Wine Lister’s extensive network of both wine and luxury lifestyle journalists helps producers garner critic scores, secure coverage, and increase consumer awareness, while our close trade contacts help to establish distribution and encourage the success of a wine’s market performance.
Wine Lister identifies the most relevant audience to hear your message, ensuring your communications goals are achieved, and that your brand is protected in the process. We pride ourselves on taking a rigorous and considered approach when identifying trade and press contacts for our clients, making sure that this target list is in line with your strategy.
Drawing upon Wine Lister’s genuine relationships within the international fine wine sphere, our communication service provides an avenue for our clients to build, nurture, and maintain important relationships with trade and press members. By building a loyal audience, our clients can enhance their credibility and increase their market reach.
Wine Lister tells its clients’ stories through engaging press campaigns, effectively communicating their unique selling points to critics, fine wine and luxury lifestyle journalists, and their readers. Drawing upon the creativity and industry experience of our team, we craft media strategies and press releases that resonate with those that receive them.