Benchmarking

Wine Lister's benchmarking reports analyse quality, brand, economics, and offer volume to provide a holistic view of a wine’s global 360 degree positioning and performance.

Over the last nine years, Wine Lister has created 190+ 360-degree benchmarking reports for many of the world’s top wine producers, allowing them to monitor, improve, or reinforce their leading market position. Wine Lister’s positioning reports evaluate the performance of a wine in terms of quality, brand, economics, and offer volume. Each wine undergoes a series of analyses using the wealth of information at our disposal thanks to exclusive data partnerships and insider insights.

Quantitative data

Wine Lister’s reports are informed by 22 metrics that are carefully selected to reveal quantitatively the relative strengths and weaknesses across every aspect of a wine. Bespoke iterations of these studies can further incorporate additional wine data points depending on your concerns.

Qualitative insights

Wine Lister’s benchmarking reports include the results of our annual Founding Member Survey, revealing the uncensored views on your wine and its competitors, and recommendations for potential improvements, according to over 50 key fine wine trade players from across the globe.

Industry expertise

Throughout our reports, the Wine Lister team supports analysis with written insights, commentary, and recommendations, concluding with considerations of what is next for each wine. We present the report to your team in person or via video call for you to get the most out of our findings and discuss in detail the best next steps.

A selection of our benchmarking clients

Chateau Haut Bailly
Felsina

Ready to take action?

Contact us to arrange a no-obligation consultation