Wine Lister periodically studies the movements of wines in and out of the four Wine Lister Indicator categories. One of these, Buzz Brands, denotes wines that achieve outstanding online popularity (measured through search rankings based on monthly searches on Wine-Searcher), and presence in the world’s best restaurants.
After analysing newcomers to the Buzz Brand segment in June, Burgundy dominates once again in our findings for October. Red Burgundy, and in particular, Gevrey-Chambertin, takes three out of the four places of this month’s new Buzz Brands.
However, it is in fact the only white, Domaine Leflaive’s Bourgogne Blanc, that achieves the highest Brand score of the group at 815. All of the Domaine Leflaive wines on Wine Lister are now Buzz Brands but one – their most expensive Grand Cru, Montrachet (at £6,059 per bottle compared with £218, the average price of the rest). Indicative, maybe, of drinkers being priced out of the top wines and refocussing their interest lower down the ladder.
Perhaps it is also the sign of a good brand strategy in action, with the rising profile of the Domaine’s top wines filtering all the way down to the regional wines, via the premiers crus. The new addition of the regional offering here follows two previous new Leflaive mentions in Wine Lister’s last Buzz Brand audit (of Puligny-Montrachet Les Combettes and Meursault Sous le Dos d’Ane).
Of the three reds, two hold the same Brand score of 722, and near identical Brand profiles (see restaurant presence and search rank in the image below). The Gevrey-Chambertin Clos Saint-Jacques is the first of Bruno Clair’s wines to become a Buzz Brand. Domaine Fourrier’s Combe aux Moines Vieilles Vignes has the highest Quality score of all three new red Burgundy Buzz Brands with a score of 889. This, coupled with a slightly better Economics score helps bring it very slightly ahead for overall Wine Lister score.
Though Domaine Armand Rousseau’s Les Cazetiers is third of the Gevrey group qualitatively, it is geographically sandwiched between the first two. These wines together form a neat representation of three of the best premier cru vineyards of Gevrey-Chambertin. Incidentally, this is the last of Rousseau’s wines on Wine Lister to achieve Buzz Brand status. The domaine’s highest Brand score is won by the better-known Clos Saint-Jacques (unsurprising given that it owns roughly one third of the entire vineyard parcel) with a Brand score of 964.
This week, the Listed section travels to the Rhône to consider the region’s top brands. As might be expected, all are red – Chave’s Hermitage Blanc, the region’s top white brand (924), is only the Rhône’s overall 12th strongest. However in a battle between North and South, it is the latter that comes out on top in the form of Beaucastel’s Châteauneuf-du-Pape with a Brand score of 993 – putting it amongst the top 25 brands on Wine Lister.
By far the cheapest of the five, Beaucastel leads across both Wine Lister Brand score criteria – presence in the world’s top restaurants and online popularity. However, whilst it is visible in 49% of the world’s finest establishments (just pipping Chave Hermitage’s 47% to the post), with 2.6 references per wine list on average it achieves the weakest vertical restaurant presence of the group, where Chave’s Hermitage manages the greatest depth (3.9 listings). If Beaucastel’s dominance within the world’s top restaurants is less clear-cut, when it comes to popularity amongst consumers it opens up a wider lead over the competition, receiving 16,565 searches on Wine-Searcher each month on average – 40% more than Jaboulet’s Hermitage La Chapelle – the group’s second-most popular wine.
Tied for second place with a Brand score of 987 are the two Hermitages from Chave and Jaboulet (La Chapelle). Whilst Chave leads in terms of restaurant presence (47% vs 43%), Jaboulet’s La Chapelle receives 6% more searches each month on average. Despite their identical Brand scores, Chave’s Hermitage is the clear winner elsewhere, with comfortable leads in the Quality category (959 vs 910) and Economics category (935 vs 863). Chave’s reward is a 36-point lead at overall Wine Lister score level (964 vs 928), and a price tag over twice that of Hermitage La Chapelle’s.
The Rhône’s overall top wine – Rayas (968) – is the region’s fourth-strongest brand (982). The group’s second Châteauneuf-du-Pape, it comprehensively outperforms the Beaucastel in terms of Quality (961 vs 876) and Economics (959 vs 823). It is thus perhaps the Beaucastel’s significantly larger annual production – roughly seven times Rayas’ – that has helped raise its brand to such lofty heights.
Rounding out the five is Guigal’s Côte Rôtie La Mouline with a score of 959. Whilst it can’t quite keep pace with the remainder of this week’s top five, it leads the two remaining “La Las” – La Landonne and La Turque – by six and 12 points respectively in the Brand category. Similarly to the Rayas, it is perhaps the extremely limited production of the “La Las” that keeps them from achieving even higher Brand scores – the combined annual output across the three cuvées is c.18,000 bottles.
Wine Lister uses data from our partner, Wine-Searcher, to examine wines with increasing online popularity on a monthly basis.
This month, Château Canon sees a 7% increase in search frequency for January-March 2018 from the previous period. As predicted by our Founding Members (c.50 key members of the fine wine trade), who voted Château Canon number one wine likely to gain the most brand recognition in the next two years in the 2017 Bordeaux Market study, Canon was one of the big successes of last year’s en primeur campaign. Its brand continues to go from strength to strength, with search frequency in 2017 rising 35% between January and October. It will be interesting to see whether this year’s en primeur release has the same impact on its online search frequency as the 2016 vintage.
Two cult Californian wines are among the top five for latest search frequency increases.
Scarecrow saw an increased search frequency of 52% for January-March 2018 compared to the previous period thanks to its latest release in February. The 2015 vintage is as yet unscored by Wine Lister partner critics, however the estate has seen consistent Quality scores between 996-987 since 2010.
Screaming Eagle also makes the top five wines with biggest search frequency increase this month. With 17,831 average monthly searches between January and March 2018, the increase is small relative to its already vast online popularity. Indeed, Screaming Eagle remains the number one most searched for Californian wine on Wine-Searcher.
Burgundy is represented in the top search increases by Marquis d’Angerville, whose Volnay Premier Cru Taillepieds saw double its average number of monthly searches in January-March 2018 compared with the previous period. Guillaume Angerville eschews the scrum of the January Burgundy en primeur tastings in London, preferring to showcase his new vintage each March with a small tasting and lunch – the Taillepieds obviously made an impression, and achieves its highest ever Quality score (969).
Finally, searches for Azienda Agricola Falletto’s Barolo Rocche Falletto Riserva continue to rise into March following the sad passing of Piedmont legend, Bruno Giacosa. The wine saw a bittersweet rise in popularity of 14% in December 2017-February 2018, which continues at a slightly slower pace (10%).
Wine Lister uses search frequency data from our partner, Wine-Searcher, to examine wines with increasing online popularity on a monthly basis. Wines with the highest search frequency numbers tend to be consistent, with the Bordeaux left bank premiers crus classés generally taking the top spots.
This month’s biggest search frequency gainers also rank as some of the most searched-for wines on Wine-Searcher. Dom Pérignon Vintage Brut is the third most popular wine with over 84,000 searches after Lafite and Mouton, closely followed by Petrus in fourth place. Armand Rousseau’s Chambertin and Moët & Chandon Grand Vintage appear in the top 50, while Azienda Agricola Falletto’s Barolo Rocche Falletto Riserva comes lower down at number 148 out of the circa 5,000 wines on Wine Lister, but its search frequency has recently increased by 15%.
Our last post on online search frequency revealed Wine Lister’s first ever perfect Brand score. Moving on from the Christmas period, Champagne brands still show marked increases in search frequency, but this time they do not stand alone at the top.
Dom Pérignon Vintage Brut is the largest gainer in popularity for the second time running. Increasing at a slower rate than in December, its popularity nonetheless grew by 7,097 searches into January, maintaining its 1000-point Brand score. Dom Pérignon remains the only wine to achieve a perfect score from any of the Wine Lister score categories. The other Champagne still riding high on searches is Moët & Chandon Grand Vintage, which increased by 6%.
Bordeaux creeps back onto the map for online searches at the beginning of 2018, with the first growths having featured heavily in searches up to December 2017. Petrus is in second place after Dom Pérignon, with an 8% increase in search frequency. It will be interesting to see if search increases for Bordeaux follow the same pattern as last year as we approach the 2017 en primeur campaign.
Armand Rousseau’s Chambertin appears in third place. Armand Rousseau was only one of two producers to achieve a perfect confidence rating from our Founding Members in our recent Burgundy study.
In fifth place for increased popularity is a bittersweet entry. Searches for Barolo Rocche Falletto Riserva from Azienda Agricola Falletto increased as the wine world learned of the sad passing in January of Piedmont legend, Bruno Giacosa. You can read more on Bruno Giacosa’s legacy in a recent blog on Barbaresco, here.
We may have been glad to see the back of January, but it certainly wasn’t all blue. The first month of the year brought excitement to the wine world with Domaine de la Romanée-Conti’s (DRC) 2015 release, and to Wine Lister with our first ever 1000-point Brand score. For much of London’s bustling City, the end of February means one thing: bonus time. The Financial Times’ February edition of How To Spend It already features the iconic DRC – below are some further ideas for wines to blow the budget.
Prices from our data partner, Wine Owners, are shown ex duty and sales tax (VAT) per bottle as averages across Wine Lister featured vintages.
- Krug Clos d’Ambonnay
While Dom Pérignon or Louis Roederer’s Cristal are more commonly associated with City celebrations, those in the know will be toasting with Krug’s famous Pinot Noir expression. With an average Quality score of 969 and a price of £1,367 per bottle for the latest available vintage (2000), a glass of Krug Clos d’Ambonnay is, in itself, cause for celebration.
- Screaming Eagle Cabernet Sauvignon
If you’re one of the lucky few on Screaming Eagle’s direct mailing list, congratulations. It is one of the most talked-about wines by the trade based on the results of Wine Lister’s proprietary Founding Member survey, and counts over 17,000 monthly online searches on Wine-Searcher. The average £2,593 price tag per bottle is therefore a small price to pay, if indeed you are able to get your hands on one of the 7,800 bottles produced each year.
- Egon Müller Scharzhofberger Riesling TBA
Even harder to find is Egon Müller’s Scharzhofberger Riesling TBA. It breaks a number of records, including Wine Lister’s rarest wine (with an average of only 150 bottles produced per annum) and the highest ever average Wine Lister Quality score (995). Prices range from £5,848 per bottle to over £21,000 per bottle for older vintages.
- Domaine Leroy Musigny Grand Cru
The second most expensive of all French wines, let alone in Burgundy, is Domaine Leroy’s Musigny. At just over half the price of DRC Romanée-Conti, averaging £6,805 per bottle, its consistent quality is matched by impressive price growth, with a compound average growth rate of 26%. It featured in last year’s Listed blog, “the best wines money can buy”, which certainly still rings true.
After a distinctly Burgundian start to 2018, we are ringing the changes this week to look at some of our most improved Brand scores, with Champagne dominating.
Alongside presence in the world’s best restaurants, Wine Lister’s Brand score measures a wine’s online popularity – as indicated by the number of searches received on Wine Searcher – as a marker of real consumer demand.
The search frequency data for December is in, and it is no surprise that searches in Champagne increased significantly leading up to the Christmas period.
During arguably the busiest period of the year for searching and purchasing wines, these five wines gained between 20% and 77% increase in search frequency. The appearance of Dom Pérignon Vintage Brut at the top of search frequency lists is a shock to no one considering its position as one of the most searched-for wines of all time. Indeed, it consistently held the number one search spot from July to September last year. The Christmas influence still managed to add 16,659 online searches, allowing this almighty brand to achieve Wine Lister’s first ever perfect Brand score (1000)!
Next on the list is Bollinger Grande Année. Its impressive 77% increase in search frequency at the end of last year can also be attributed to the festive season, but may also have been boosted by the release of the 2007 vintage earlier in the year. Bollinger’s new Brand score is up 16 points on the previous quarter at 975.
Our next two appearances hail from the same owner as the first, Champagne divinity LVMH. Moët & Chandon, often considered the definitive Champagne brand holds not one, but two spots in the top five most searched for wines of the last three months. Moët & Chandon Grand Vintage is perhaps a classic Christmas choice, but the appearance of a non-vintage cuvee, the Moët & Chandon Brut Impérial is testament to the power of the Moët & Chandon brand. Each earned an increase in search frequency of 33%, bringing Brand scores to 987 and 938 respectively.
Last but not least, Louis Roederer Cristal takes fifth place with a search frequency increase of 20%. While achieving a fractional increase in searches (4,271) compared with Dom Pérignon, its presence in 54% of restaurants and consistent high quality (Quality score 970) makes Cristal an all-round achiever, and therefore a choice that’s not just for Christmas.
Champagne’s Brand prowess is clear, but these five are the shining stars of their region. It is interesting to note that the sixth most searched-for wine on our most recent list is in fact not a Champagne at all, but Château Margaux (Brand score 998).
The annual spate of releases in September has influenced this month’s gainers in online search frequency. For the third consecutive month, Dom Pérignon Vintage Brut has seen the largest increase in average monthly searches, which we calculate using three-month data from Wine-Searcher measured against the previous period. Dom Pérignon 2009 was released in early September, and the wine’s increase of 5,154 searches is the largest incremental monthly increase seen this year, taking it to 60,241 average searches per month: the highest of any Champagne and fifth highest of all wines.
Following last month’s narrowing of regions within the top five (only two were featured), the breadth in September significantly increased, with icons from California, Bordeaux, Piedmont, and Chile joining Champagne. The number of searches has also increased dramatically after the summer slowdown, with 19 wines seeing an increase of over 1,000 average monthly searches. The release of Opus One 2014 at the beginning of September – judged “a gorgeous wine” by our partner critic Antonio Galloni – has boosted interest in this Napa Valley stalwart, with an increase of 4,651 searches taking it to over 40,000 searches per month.
Château d’Yquem is another wine to see online search frequency rise on the back of a September release. The 2015 was released alongside Opus One 2014 at €250 ex-négociant.
The next in the table, Bartolo Mascarello Barolo, has the lowest search frequency of any of the wines above, with an average 10,075 per month. Nevertheless, with an overall Wine Lister score of 941/1,000 the wine is one of the great names of Barolo: the fourth best overall on Wine Lister.
Almaviva celebrated its twentieth anniversary in June, while its producer Viña Concha y Toro has recently entered the global ranking inside the Top 10 Beverages category within the Dow Jones Sustainability Index for the first time. With the release of Almaviva 2015 in early September adding to the interest, the wine has seen an increase of 2,858 online monthly searches, taking it to 11,291.
Champagne continues to find itself a popular tipple amongst summer drinkers, the latest Wine Searcher data shows. Each month we look at the last three months’ worth of search data, measured against the previous period, to see which wines have grown most in popularity. Last month’s data featured two Champagnes in the top five, and this month’s – looking at data from June to August – features three.
For the second month in a row, Dom Pérignon Vintage Brut finds itself in first place, with an increase of 1,919 searches taking the wine to an impressive 57,000 searches on average per month. This also makes it the fifth most searched-for wine on Wine Searcher from June to August, beaten only by Bordeaux heavyweights Lafite, Mouton, Margaux, and Petrus.
The producer’s Rosé takes the second spot, although with 9,300 searches on average per month it falls some way behind the dizzy popularity of its sibling. Proving the unquenchable appeal of drinking pink Champagne in the sun, Perrier-Jouët Belle Epoque Rosé makes up this month’s trio. Starting from the lowest number of average searches of the five wines, at around 1,600 per month, it jumps to 2,300 searches with the latest data update.
The breadth of regions has narrowed this month, with the remaining two wines both Cabernet-based and hailing from Napa: Harlan Estate Proprietary Red and Caymus Vineyards Cabernet Sauvignon. The former is one of the region’s biggest names, a self-proclaimed “First Growth” of California, costing on average £665 per bottle. Caymus Vineyards, meanwhile, averages £100 a bottle but is a favourite amongst consumers, and with an overall score of 747/1,000 shows that high quality doesn’t always come with a high price to match.
Champagne and Californian Cabernets: the drinks of the summer. You heard it here first.
Wine Lister’s four Indicators – Investment Staples, Value Picks, Hidden Gems, and Buzz Brands – were designed to enable users to find the perfect wine for any scenario in just a couple of clicks. Buzz Brands, the most talked-about wines, are sure to impress: they have strong distribution across the world’s top restaurants, show high online search frequency or a recent growth in popularity, and are identified by the fine wine trade as trending or especially prestigious.
Having recently expanded and updated Wine Lister’s restaurant presence coverage, 29 new wines now qualify as Buzz Brands, their global distribution broadening. To achieve Buzz Brand status, a wine must be among the top fifth of all wines that feature at least once on the menus of the world’s best restaurants – prized for their wine lists as well as their food.
Of the 29 wines above, 11 hail from Burgundy, confirming the region’s continued demand amongst the restaurant trade. Domaine du Comte Liger-Belair fares particularly well, with three of its wines becoming new Buzz Brands, thus suggesting it is a producer on an upward trajectory. These wines also benefit from a high online search frequency, as measured by Wine-Searcher, with the wine with the highest number of searches, Domaine du Comte Liger-Belair Echezeaux Grand Cru, seeing 1,400 searches per month.
Champagne has also benefitted from the restaurant presence update, with four wines from the region gaining Buzz Brand status. Of this month’s new Buzz Brands, Bollinger Rosé now has the most impressive distribution, present in 17% of the world’s top establishments.
Piedmont sees four wines attain Buzz Brand status. Two new wines from La Spinetta now qualify as Buzz Brands, with Ceretto Barolo Bricco Rocche and Giacomo Conterno Barbera d’Alba Cascina Francia making up the quartet.
There are three new Bordeaux Buzz Brands, and one carries the accolade of being the most searched-for wine in the table. Château Saint-Pierre receives in excess of 3,700 searches per month, which in addition to appearing on 8% of the world’s very best restaurants makes it well-deserving of its new Buzz Brand status.
The latest online search frequency data is in from Wine-Searcher, and with it we can see which wines surged in popularity during June. As with May’s results, the effect of the 2016 en primeur campaign is evident, with four of the five spots filled by Bordeaux crus that released their 2016 vintage on or after 31st May.
However, if the en primeur effect is to be expected, the likely reason for Giuseppe Quintarelli Alzero’s appearance at the top of the table could not have been foreseen. On 18th June, NBA star LeBron James posted a photo on Instagram of a bottle of Giuseppe Quintarelli Alzero 2007 that he was enjoying, having spent the day hosting his son’s birthday party. To date it has received well over 200,000 likes, surely contributing to its 168% increase in online search frequency. It appears that whilst La Place de Bordeaux is the fine wine world’s premier marketing machine, it is no match for LeBron James and his 31.8 million Instagram followers.
Returning to the en primeur effect, Canon 2016 was released at £73.35 per bottle on 1st June to great acclaim, having achieved its second-best Quality score ever. The leap in search frequency confirms its upward trajectory. Figeac repeats its May performance, surging even further in popularity in June. The 2016 vintage – Figeac’s best since 1989 – was released on 13th June, its 67% increase on the 2015 sterling release price signalling its clear intent to reposition itself.
Calon Ségur and Les Carmes Haut-Brion both comfortably achieved their best ever Quality scores with their 2016 offerings, and sold out quickly, no doubt prompting their surges in online search frequency during June. The next step is to get a famous sportsperson to post a photo of themselves drinking it.