Confidence in Bordeaux – the trade’s view

As part of our recently-released Bordeaux study, Wine Lister asked its Founding Members (c.50 key members of the global fine wine trade) to give “confidence” ratings to more than 100 key Bordeaux wines on a scale of 0 to 10; 0 being zero confidence.

For the second year in a row, no wine received a perfect 10/10, unlike Burgundy, whose Domaine de la Romanée-Conti and Rousseau – as rated across all of their respective cuvées – achieved the perfect score in a survey carried out in Autumn 2017.

Seven wines received a confidence rating of 9/10 from the trade; Canon, Haut-BrionLafiteLe Pin, Margaux, Mouton & Petrus. These same seven were awarded 9/10 in last year’s founding members’ survey. Vieux Château Certan is the only château to have dropped down a spot to 8/10.

Canon’s place here is distinctive not just as the only Saint-Émilion to feature, but also as a wine with market prices around £74 per bottle, sitting amongst a group whose average price per bottle is £950. A Wine Lister Buzz Brand, Canon is one of the most talked about wines by the trade.

In carrying out the survey, we did not dictate what factors should influence the respondents’ confidence in the prospects of a wine. Given that they are members of the trade, their considerations are likely to be commercially-driven, taking into account everything from improvements in quality and investment in marketing to new management teams. Canon was deemed a success by trade members for both “ratings and quality improvement”, and its “sales and management team”.

Latour is the only first growth not to feature in the highest-rated group. It was given a confidence rating of 8/10, alongside 20 other wines shown below. Three of these, Pichon Comtesse, Calon Ségur and Rauzan-Ségla (alongside its abovementioned sibling from owners Chanel, Canon) also make the trade’s list of Rising Stars – wines that will see the largest gain in brand recognition in the next two years (more on Bordeaux’s Rising Stars to come next week).

Nine wines have dropped one point in 2018 to a confidence rating of 7/10, however these have been replaced in equal number by Cheval Blanc, Figeac, La Conseillante, Tertre-Rotebœuf, Léoville Las Cases, Pavillon Rouge, Montrose, Palmer, and Pichon Baron, all up one point from their ratings in 2017.

Other wines to receive a confidence rating of 8/10 from the international fine wine trade are Ausone, Ducru-Beaucaillou, Haut-Bailly, La Mission Haut-Brion, Lafleur, and Lynch-Bages.

Visit Wine Lister’s Analysis page to read the full report and see confidence ratings for other wines in the study (available in both English and French).





Bordeaux en primeur – what’s the magic number?

En primeur pricing is a crucial factor in the commercial success of top Bordeaux crus. With this in mind, Wine Lister has dedicated a section of this year’s Bordeaux study to the conundrum. We show historical pricing trends post release for a panel of 76 wines. The analysis indicates the effectiveness of release prices, based on the change between average ex-négociant release and current market prices (2009-2016 vintages):

Above are the top 20 best-performing Bordeaux wines post en primeur release (to view the performance of all 76 wines, see page 14 of the Bordeaux study). The second wines of Lafite and Mouton have enjoyed the greatest gains in the marketplace, with Pavillon Rouge not far behind in third place.

Clos Fourtet is the best of the rest, followed by Calon Ségur, BeychevelleClerc-Milon and Smith Haut LafitteLafite is the best-performing first growth, followed by Margaux and Mouton, with Haut-Brion making smaller gains.

This year’s en primeur campaign has not yet been met by the same enthusiasm as the 2016 or 2015 vintages. The average quality of 2017 is lower (by 10% if we take Wine Lister Quality scores for the same 76 wines) – a major factor in explaining price sensitivity, and why the average discount so far of 7% (9% excluding Haut-Batailley’s contrary price hike) is far from sufficient to oil the wheels of the campaign.

In our Bordeaux Market Study 2018, released just last week, we clarify an illustrative methodology for calculating release prices. Wine Lister looks at current market prices for similar recent vintages, and works backwards through three steps:

  1. Vintage comparison: As there is no obvious comparison for 2017, we apply the average quality to price ratio of the last nine vintages in order to arrive at a derived future market price, based on the average Wine Lister Quality score.
  2. Ex-château price: By removing the margins taken by the négociant and importer we reach the equivalent ex-château price.
  3. En primeur discount: Finally, we apply a discount of 10%-20% to incentivise buying en primeur, rather than waiting until the wine is physically available.

The chart below shows the theoretical application of this methodology to a basket of top wines. See page 13 of the Bordeaux study for a more detailed explanation.

Prices released in the campaign thus far have varied from 20% discounts (PalmerDomaine de Chevalier Rouge) to a 46% increase (Haut-Batailley) on last release prices.

Follow Wine Lister on Twitter for realtime en primeur release information, and use our dedicated en primeur page to compare 2017 release prices to last year.

Other wines featured in the top 20 best-performing Bordeaux post en primeur release are: LabégorceCanon, Haut-BatailleyFerrièred’ArmailhacHaut-BaillyGiscoursPape Clément, Durfort-VivensPedesclauxAngélus, and Talbot.

Subscribers can download a copy of the full Bordeaux Study 2018 from the analysis page.



Neal Martin’s top Bordeaux 2017 scores

Bordeaux 2017 en primeur scores are now out from Neal Martin for Vinous.com – our US partner critic, and one of the most prominent voices of international wine criticism today. (Antonio Galloni’s scores are due out this Thursday, 3rd May). This is the first time Wine Lister has featured Neal Martin’s scores after he joined Vinous in February this year. Below are his scores equal to or above 94-96:

No wines earned perfect scores this year (in contrast with 2016, where Martin awarded a potential 100 points to eight wines), with five wines achieving Martin’s highest potential score of 97.

With a score of 95-97, Yquem sits in the top score bracket for the third time, already awarded 18.5 and 19.5-20 by Julia Harding MW (on behalf of Jancis Robinson) and Bettane+Desseauve respectively.

Similarly to Bettane+Desseauve, Martin’s appreciation for the quality of Sauternes and Barsac in 2017 is clear, with five other sweet whites making his top 21 (L’Extravagant de Doisy-Daëne, Coutet, de Fargues, Rayne Vignaud, and Suduiraut).

Lafite is Martin’s highest scoring Médoc first growth, which he describes as “classic from start to finish”. Joining the high rankings are first growths Haut-Brion (and its white), Latour, and Mouton, all earning 94-96 points.

The right bank figures strongly too. Two Pomerols (Lafleur and L’Eglise-Clinet) equal Lafite’s score, with three more earning 94-96, alongside three wines from Saint-Emilion. Ausone, like Yquem, makes its third appearance in top scores for Bordeaux 2017 from Wine Lister partner critics. “What a great Ausone this is destined to be,” comments Martin.

Bélair-Monange is perhaps the stand-out entry, described by Martin as, “the jewel in the crown of J-P Moueix… an assured, and bewitching Saint-Emilion”.

Other wines scoring 94-96 from Neal Martin include: AngélusCos d’EstournelHosannaMontrose, Petrus, and Vieux Château Certan.

All these scores are now live on the wine pages of our website for subscribers to view (alongside those of Bettane+Desseauve and Julia Harding), with links through to Neal Martin’s tasting notes on Vinous.com. Read Neal Martin’s coverage of Bordeaux 2017 here.

Vinous coverage will be completed by Antonio Galloni’s scores, due for release on Thursday 3rd May. 


Thoughts on Palmer’s precocious 2017 en primeur release

Margaux’s Château Palmer made a surprise move on Monday morning, releasing its 2017 vintage en primeur before anybody expected. At €192 ex-négociant, its price decrease of 20% on the 2016 (€240) is symbolically significant.

For several years the château has only released 50% of its Grand Vin en primeur each year, which has allowed it to develop an aggressive pricing policy, positioning itself well above other third growths and even second growths. The wine’s price had risen 14% for the 2016 vintage, giving it some margin to come down again this year. This neatly places the 2017 between the 2014 and 2015, both in terms of original release prices and current market prices:

This was a smart and strategic move by Managing Director, Thomas Duroux. When we tasted at the château in the second week of April, he shared his thoughts on the campaign, and it was clear he had considered the dynamics of 2017 Bordeaux en primeur very carefully.

Duroux was cautious about the campaign, saying “It’s going to be complicated as there are lots of discouraging factors.” He believes it’s difficult to achieve three good campaigns in a row, and that there is not a huge amount of demand from consumers. He spoke of a confusion around price and volumes, explaining that “just because there’s less wine doesn’t mean consumers are ready to pay more – they don’t care.” As it happens, the Grand Vin was spared frost damage in April 2017, while 15ha of the second wine was hit. Alter Ego was released at just a 2% discount on the 2016.

“We risk having a campaign where prices go down but not enough to be judged attractive by the consumer,” warned Duroux. It remains to be seen whether Palmer 2017’s 20% decrease is enough. With the trade unprepared, and scores not out yet for many important wine critics (including Wine Lister’s partner critics), it is now a waiting game. Négociants have bought their allocations, and for now they are holding a fair amount of stock of Palmer 2017 in Bordeaux.

Sales by UK merchants are modest for the time being. Depending on scores that will be released over the coming 10 days, Palmer might start to seem like a good deal, particularly when (not if) the discounts start to shrink over the course of the campaign. Or indeed when the discounts become premiums, as we saw this morning with the release of Haut-Batailley 2017 – read the blog post here).


Online searches for Spring

Wine Lister uses data from our partner, Wine-Searcher, to examine wines with increasing online popularity on a monthly basis.

This month, Château Canon sees a 7% increase in search frequency for January-March 2018 from the previous period. As predicted by our Founding Members (c.50 key members of the fine wine trade), who voted Château Canon number one wine likely to gain the most brand recognition in the next two years in the 2017 Bordeaux Market study, Canon was one of the big successes of last year’s en primeur campaign. Its brand continues to go from strength to strength, with search frequency in 2017 rising 35% between January and October. It will be interesting to see whether this year’s en primeur release has the same impact on its online search frequency as the 2016 vintage.

Two cult Californian wines are among the top five for latest search frequency increases.

Scarecrow saw an increased search frequency of 52% for January-March 2018 compared to the previous period thanks to its latest release in February. The 2015 vintage is as yet unscored by Wine Lister partner critics, however the estate has seen consistent Quality scores between 996-987 since 2010.

Screaming Eagle also makes the top five wines with biggest search frequency increase this month. With 17,831 average monthly searches between January and March 2018, the increase is small relative to its already vast online popularity. Indeed, Screaming Eagle remains the number one most searched for Californian wine on Wine-Searcher.

Burgundy is represented in the top search increases by Marquis d’Angerville, whose Volnay Premier Cru Taillepieds saw double its average number of monthly searches in January-March 2018 compared with the previous period. Guillaume Angerville eschews the scrum of the January Burgundy en primeur tastings in London, preferring to showcase his new vintage each March with a small tasting and lunch – the Taillepieds obviously made an impression, and achieves its highest ever Quality score (969).

Finally, searches for Azienda Agricola Falletto’s Barolo Rocche Falletto Riserva continue to rise into March following the sad passing of Piedmont legend, Bruno Giacosa. The wine saw a bittersweet rise in popularity of 14% in December 2017-February 2018, which continues at a slightly slower pace (10%).