The rise of the grower vs. maison Champagnes

At the beginning of this new year, Wine Lister is prolonging the festive sparkle through a look at the major trends to emerge from our first Champagne report. Wine Lister’s Champagne study analyses a basket of 109 top wines from the world’s premier sparkling region, and includes insight into the major trends of the Champagne market as identified by Wine Lister Founding Members (c.50 key players in the international fine wine trade).

While quality across the board is something to keep us celebrating well in to 2019 (see more on this here), the notable trends could indicate an increase in year-round enjoyment of Champagne. The chart below shows responses to our question, “What are the most important trends in Champagne?” by number of votes.

The trend most-frequently ranked as number one or two by Wine Lister Founding Members was the rise of grower Champagnes, closely followed by the increased emphasis on terroir / site Champagnes. One U.K. merchant remarked that “Consumers are now identifying with specific terroir in Champagne and understanding the value of the grower…” – a comment that further leads us to suspect an increased appreciation of Champagnes as wines, and not just celebratory bubbles.

The “rise of the grower” trend is, however, juxtaposed by continued demand for big brands. Of the basket of wines treated in the study, the grower Champagne segment has seen an increase in popularity (measured by search rank) of 9% since the beginning of 2017. Though this performance is superior to the maison segment’s slight decline in popularity (-4%), grower Champagnes still sit twice as far down the popularity rankings, with an average search rank of 1,620 compared to 775.

Perhaps predictably, big brands still win the race when it comes down to the bottom line. A U.K. merchant commented, “Small growers are getting much better press, but I suspect the big name cuvées still rule the roost for sales/investment”. Indeed, when asked to award confidence ratings to specific Champagne producers, the trade cited only one grower champagne within the top two confidence scores (9/10 and 8/10), Jacques Selosse. The houses to earn top confidence ratings were Dom Pérignon, Krug, Louis Roederer, SalonBollingerPol Roger, and Taittinger, as shown on the chart below.

A top tier merchant offers some explanation into the difference in picture painted between the top Champagne trend and Champagne confidence ratings: “Production needs to be small but not so small as to result in a proliferation of Champagnes which the vast majority have never heard of. The big brands which produce great quality are still finding serious demand in the market!”

For a more in-depth look at Champagne, subscribe or log-into read the full report here. Alternatively, all readers can access a five-page executive summary. (Both versions are also available to download in French).


Buzz Brands building for Burgundy

Wine Lister periodically studies the movements of wines in and out of the four Wine Lister Indicator categories. One of these, Buzz Brands, denotes wines that achieve outstanding online popularity (measured through search rankings based on monthly searches on Wine-Searcher), and presence in the world’s best restaurants.

After analysing newcomers to the Buzz Brand segment in June, Burgundy dominates once again in our findings for October. Red Burgundy, and in particular, Gevrey-Chambertin, takes three out of the four places of this month’s new Buzz Brands.

However, it is in fact the only white, Domaine Leflaive’s Bourgogne Blanc, that achieves the highest Brand score of the group at 815. All of the Domaine Leflaive wines on Wine Lister are now Buzz Brands but one – their most expensive Grand Cru, Montrachet (at £6,059 per bottle compared with £218, the average price of the rest). Indicative, maybe, of drinkers being priced out of the top wines and refocussing their interest lower down the ladder.

Perhaps it is also the sign of a good brand strategy in action, with the rising profile of the Domaine’s top wines filtering all the way down to the regional wines, via the premiers crus. The new addition of the regional offering here follows two previous new Leflaive mentions in Wine Lister’s last Buzz Brand audit (of Puligny-Montrachet Les Combettes and Meursault Sous le Dos d’Ane).

Of the three reds, two hold the same Brand score of 722, and near identical Brand profiles (see restaurant presence and search rank in the image below). The Gevrey-Chambertin Clos Saint-Jacques is the first of Bruno Clair’s wines to become a Buzz Brand. Domaine Fourrier’s Combe aux Moines Vieilles Vignes has the highest Quality score of all three new red Burgundy Buzz Brands with a score of 889. This, coupled with a slightly better Economics score helps bring it very slightly ahead for overall Wine Lister score.

Though Domaine Armand Rousseau’s Les Cazetiers is third of the Gevrey group qualitatively, it is geographically sandwiched between the first two. These wines together form a neat representation of three of the best premier cru vineyards of Gevrey-Chambertin. Incidentally, this is the last of Rousseau’s wines on Wine Lister to achieve Buzz Brand status. The domaine’s highest Brand score is won by the better-known Clos Saint-Jacques (unsurprising given that it owns roughly one third of the entire vineyard parcel) with a Brand score of 964.


Search rankings for September

As part of our Brand score, Wine Lister measures popularity using the three-month rolling average searches on the world’s most visited wine site, Wine-Searcher.

We have recently updated our treatment of this data to provide relative results for all 4,000+ wines on Wine Lister. Expressing each wine’s search frequency as a ranking will make it easier for our users to interpret the data. For example, Mouton is the #1 most searched-for wine of all wines on Wine Lister, according to monthly searches on Wine-Searcher.

To mark this transition, here we examine the top 50 most popular fine wines in the world.

The first seven most searched-for wines for the period of May, June, and July include the five Bordeaux left bank first growths (Mouton, Lafite, Margaux, Latour, and Haut-Brion), right-bank powerhouse, Petrus, and Champagne super-brand, Dom Pérignon. It is perhaps of no surprise that these rankings remain unchanged since the previous period (February to April) .

Burgundian searches in the top 50 are dominated by Domaine de la Romanée-Conti, with Romanée-Conti, La Tâche, Echezeaux, and Romanée-Saint-Vivant all achieving better rankings versus the previous period. These four together achieve an average ranking of 30th place, and an average movement up the search ranking of 11 places.

Other than Dom Pérignon, the two remaining Champagnes featured in the top 50 most searched-for wines have moved up the rankings for May-July 2018 compared to the previous three-month period. Louis Roederer’s Cristal was up 12 places, presumably due to the release of its 2008 vintage in June. Krug’s most recent Grande Cuvée (166th edition) was released in late May, explaining its jump four spots up the rankings into 24th place.

More than half of the top 50 most popular wines are Bordeaux, with 30 wines hailing from the region. However, Bordeaux did not see the boost to their search ranking one might have expected during Bordeaux’s en primeur 2017, with one fewer of the region’s wines featuring in the top 50 than before the campaign kicked off. In fact, supporting Wine Lister’s analysis of this year’s lacklustre campaign, searches for many top Bordeaux châteaux actually fell during this period. For instance, Figeac, despite achieving Bordeaux’s 10th best Quality score of the 2017 vintage, slipped nine spots down the rankings.


Listed: the five most expensive Australian wines

Having spent the start of the Northern Hemisphere summer focusing on Old World wines of various regions, colours, styles, and prices, this week the Listed section is feeling flush and has journeyed Down Under to take a look at Australia’s five most expensive wines.

Leading the way is Penfolds Bin 60A at a cool £430 per bottle. The rarest of the rare, this has only been produced twice – once in 1962 and again in 2004 as a reaction to the vintage conditions being very similar to those from 42 years previously. As might be expected given that it is only produced in the very best vintages, the 2004 is a worthy follow-up to the fabled 1962, achieving a formidable Quality score (976). Fortunately, Wine Lister’s partner critics expect it to be drinking well until 2040, which might just give enough opportunity for a third bottling in the meantime.

Penfolds features twice more on the list, with its flagship Grange (£330) and Bin 707 Cabernet Sauvignon (£222). Grange is Australia’s strongest Brand (991) and also enjoys the country’s top Economics score (916). The former is the result of being both Australia’s best-represented wine in the world’s top restaurants (visible in 34%) and also its most popular, receiving on average 21,118 searches each month on Wine-Searcher, four times more than any other Australian wine. The Bin 707 is more of an anomaly in the group, its Quality score (859) over 100 points below the rest. Whilst its Economics score (871) can’t quite match Grange’s, it has comfortably achieved superior growth rates over the past three years, with a Compound Annual Growth Rate of 13% compared to its more renowned stablemate’s 8%.

Australia’s second most expensive wine is Torbreck’s The Laird (£416). First produced in 2005, it enjoys Australia’s best Quality score (984), but, similarly to Penfolds Bin 60A, its Brand score is unable to keep pace (635). This is probably the result of the fact that very few vintages of it are available and it has an average annual production of just 6,750 bottles each year – it is perhaps too young to have built up a significant following and there are not enough bottles of it for restaurants to get hold of.

Rounding off the group in third place is Henschke’s Hill of Grace Shiraz (£388). Again, this has an excellent average Quality score (961). It also achieves Australia’s second-best Brand score (913), present in 19% of the world’s top establishments – sommeliers are clearly very confident in the wine’s quality.


Listed: top five highest prices in Tuscany

In this week’s top five, we take a break from June’s Bordeaux bias on the vinous calendar to look at the rising prices of Tuscany’s top wines.

However, there’s no escaping Bordeaux with Tuscany’s most expensive wine, since Masseto is distributed through the Place de Bordeaux. With tiny quantities available to purchase via the Place each year – average annual production is 32,000 bottles – Masseto’s price of £511 per bottle makes it well over a third more expensive than the rest of this weeks’ top five, and also the second-most expensive Italian wine on Wine Lister (beaten only by Giacomo Conterno’s Barolo Monfortino Riserva).

Masseto also achieves the group’s best Brand score (977), the result of featuring in the highest number of the world’s top restaurants (24%) and being over 2.5 times more popular than any of the other four. The chart below confirms a strong relationship between Brand score and price for these wines, with Masseto’s formidable brand strength playing a key role in its high price.

At £367 per bottle, Soldera Case Basse Sangiovese takes the second spot. It achieves the highest Quality and Economics scores of the five (976 and 957 respectively). With an impressive three-year compound annual growth rate (CAGR) of 18.4% – by far the highest of the group – and having added 7.3% to its value over the past six months, Soldera Case Basse continues to cement its position as Tuscany’s second-most expensive wine, and close the gap on Masseto.

Two Brunellos feature amongst Tuscany’s most expensive wines: Biondi Santi’s Brunello Riserva (£289) and Casanova di Neri’s Brunello Cerretalto (£157). Whilst Biondi Santi Brunello Riserva’s appearance might be expected, considering its heritage, the fact that Casanova di Neri Cerretalto is amongst Tuscany’s most expensive wines might be more of a surprise, indicating that Riserva status alone does not currently guarantee higher prices than straight Brunellos.

Rounding out the five is Tuscany’s fourth-most expensive wine and the group’s second 100% merlot – Tua Rita’s Redigaffi. At an average price of £180 per bottle, it is over 2.5 times cheaper than its varietal companion in the group, Masseto.


Confidence in Bordeaux – the trade’s view

As part of our recently-released Bordeaux study, Wine Lister asked its Founding Members (c.50 key members of the global fine wine trade) to give “confidence” ratings to more than 100 key Bordeaux wines on a scale of 0 to 10; 0 being zero confidence.

For the second year in a row, no wine received a perfect 10/10, unlike Burgundy, whose Domaine de la Romanée-Conti and Rousseau – as rated across all of their respective cuvées – achieved the perfect score in a survey carried out in Autumn 2017.

Seven wines received a confidence rating of 9/10 from the trade; Canon, Haut-BrionLafiteLe Pin, Margaux, Mouton & Petrus. These same seven were awarded 9/10 in last year’s founding members’ survey. Vieux Château Certan is the only château to have dropped down a spot to 8/10.

Canon’s place here is distinctive not just as the only Saint-Émilion to feature, but also as a wine with market prices around £74 per bottle, sitting amongst a group whose average price per bottle is £950. A Wine Lister Buzz Brand, Canon is one of the most talked about wines by the trade.

In carrying out the survey, we did not dictate what factors should influence the respondents’ confidence in the prospects of a wine. Given that they are members of the trade, their considerations are likely to be commercially-driven, taking into account everything from improvements in quality and investment in marketing to new management teams. Canon was deemed a success by trade members for both “ratings and quality improvement”, and its “sales and management team”.

Latour is the only first growth not to feature in the highest-rated group. It was given a confidence rating of 8/10, alongside 20 other wines shown below. Three of these, Pichon Comtesse, Calon Ségur and Rauzan-Ségla (alongside its abovementioned sibling from owners Chanel, Canon) also make the trade’s list of Rising Stars – wines that will see the largest gain in brand recognition in the next two years (more on Bordeaux’s Rising Stars to come next week).

Nine wines have dropped one point in 2018 to a confidence rating of 7/10, however these have been replaced in equal number by Cheval Blanc, Figeac, La Conseillante, Tertre-Rotebœuf, Léoville Las Cases, Pavillon Rouge, Montrose, Palmer, and Pichon Baron, all up one point from their ratings in 2017.

Other wines to receive a confidence rating of 8/10 from the international fine wine trade are Ausone, Ducru-Beaucaillou, Haut-Bailly, La Mission Haut-Brion, Lafleur, and Lynch-Bages.

Visit Wine Lister’s Analysis page to read the full report and see confidence ratings for other wines in the study (available in both English and French).


Listed: top five Bordeaux fourth growths by Wine Lister score

While the wine world lives and breathes Bordeaux during this year’s en primeur season, Wine Lister looks at some high-scoring Bordeaux reds that could easily be overlooked amidst the sea of releases to choose from across Médoc classified growths and beyond. Below we examine the top five fourth growths by overall Wine Lister score.

The highest-scoring Bordeaux fourth growth on Wine Lister is Château Beychevelle, with a score of 879. Its trailing Quality score of 790 is boosted by Brand and Economics scores of 980 and 904 respectively. Meanwhile, Beychevelle’s 2016 and 2015 vintages achieve Quality scores more than 15% higher than its wine-level average. It will be interesting to see how the 2017 vintage (with a Quality score of 805 thus far, based on partner critics Bettane+Desseauve, Neal Martin and Julia Harding MW for Jancis Robinson) is priced during this year’s en primeur campaign in the coming weeks.

In second and third place are Château Talbot and Château Branaire-Ducru, achieving Wine Lister scores of 859 and 842 respectively. Talbot is the most popular of the five, receiving 14,602 searches each month on Wine-Searcher, resulting in the group’s best Brand score (983). Talbot’s position as a ubiquitous Bordeaux brand is no doubt helped by a production level of c.400,000 bottles per annum – over twice as many as Branaire-Ducru.

The fourth entry and only Pauillac to feature, Duhart-Milon, has the lowest Quality score of the five (752), but carries a Brand score of 916 points. It is no surprise that, as part of the Lafite group, it is the most-traded Bordeaux fourth growth at auction, its top five vintages having traded 1,186 bottles over the past four quarters.

Finally, Lafon-Rochet appears in the Listed blog for the second week in a row (previously featuring in the top five Saint-Estèphes by Economics score). At 800 exactly, Lafon-Rochet’s Wine Lister score is safely in the “very strong” category on the 1,000-point scale. In the context of this week’s top five it has the third-highest Quality score (770), but its price per bottle is 41% below the rest – a savvy buy!


Listed: top 5 most expensive rosé Champagnes

Unintentionally coinciding with today’s International Women’s Day – really, it was a complete accident – this week our Listed section looks at “pink Champagne”, namely the five most expensive rosé Champagnes. We are a bit embarrassed that it looks like we are jumping on the bandwagon and touting the colour pink today. However, as these five contenders show, top rosé Champagne represents a serious vinous offering worthy of any day or occasion.

The world’s most expensive pink Champagne is Louis Roederer’s Cristal Rosé (£337 per bottle). It also achieves the highest Quality score of all rosé Champagnes (972). Whilst it receives excellent scores from each of Wine Lister’s partner critics, it is the outstanding average rating of 97/100 from Antonio Galloni’s Vinous that stands out. Cristal Rosé also pips its white counterpart to the post in the Quality category (972 vs 970), and is over twice as expensive (£337 vs £165 per bottle). However, despite its superior quality, Cristal Rosé trails its white counterpart in the Brand category by 56 points – it features on under half as many of the world’s top wine lists and is searched for 82% less frequently.

The second-most expensive rosé, Armand de Brignac’s offering, is a newcomer to the fine wine world, born in 2006. It experiences the group’s lowest Quality and Economics scores, and second-weakest Brand score. Its high price (£284) can therefore be attributed to its association with Jay-Z. The American rapper featured Armand de Brignac’s white Champagne in the video for “Show Me What You Got” in 2006 – before it even had a US importer – and eventually bought a significant portion of the house in 2014, further aligning the brand with his high-flying lifestyle.

In third place is Dom Pérignon’s rosé (£234). Whilst unable to match the peerless brand recognition of its white counterpart, it does enjoy the best Brand score of any pink Champagne (984). This is thanks to receiving on average 2.5 times as many online searches each month as the second-most popular wine of the five (Cristal Rosé).

The last two spots are filled by Krug’s rosé and Philipponnat Juste Rosé Clos des Goisses, each costing £179. The fact that the Krug enjoys a lead of 237 points in terms of overall Wine Lister score yet costs the same shows that when it comes to rosé Champagne, prices don’t always have a rational explanation. The chart below confirms a lack of correlation between price and overall Wine Lister score for these five wines.


Listed: Australia’s top 5 brands

Having stopped off last week in Syrah’s spiritual home – the Northern Rhône – in search of the region’s leading wines for the 2015 vintage, this week Wine Lister’s Listed section ventures to Australia, surely Syrah’s most famous home from home. Australian Shiraz might differ stylistically from the Northern Rhône’s finest Syrahs, but the Land Down Under’s foremost brands have certainly managed to establish themselves as a force to be reckoned with on the international fine wine market.

Penfolds’ flagship Grange is Australia’s runaway leader in the Brand category. Its formidable score of 991 is not only 75 points ahead of Australia’s second strongest brand – Henschke Hill of Grace Shiraz – but also nudges ahead of the Northern Rhône’s top brand – Jaboulet Hermitage La Chapelle. Whilst Grange can’t quite match La Chapelle in terms of the number of the world’s top restaurants in which it features (34% vs 43%), establishments in which it does appear list 1.5 times more vintages / formats on average (4.5 vs 3.0). Grange is also considerably more popular than La Chapelle, receiving nearly twice as many searches each month on Wine-Searcher. Within Australia no other wine comes close to its level of brand strength. It is visible in nearly twice as many restaurants as the group’s next-best wine in the criterion – Henschke Hill of Grace Shiraz – and is searched for almost five times more frequently than the second-most popular wine of the five – Penfolds St. Henri Shiraz. Last year’s release of g3, a blend of 2008, 2012, and (the as yet unreleased) 2014 Grange will only serve to secure Grange’s standing as Australia’s top brand. Click here to see all of Grange’s vintages. Confirming Penfolds as Australia’s most prestigious producer, the St. Henri Shiraz bookends the top five with a score of 852.

Other than Grange, the only Australian wine to enjoy a Brand score above the 900-point mark – and thus making the “strongest” band on Wine Lister’s 1,000-point scale – is Henschke Hill of Grace Shiraz (916). As previously mentioned, Eden Valley’s leading light achieves the group’s second-best level of restaurant presence. It is also the third-most popular wine of the five, receiving 4,107 searches each month on average and, notably, is by far the most expensive of the group.

The two remaining spots are filled by Torbreck Run Rig and Clarendon Hills Astralis Shiraz (894 and 862 respectively). Whilst they receive a very similar number of searches each month, Torbreck Run Rig edges ahead thanks to superior restaurant presence (17% vs 11%) – presumably in part due to producing over twice as many bottles each year as Clarendon Hills Astralis.


The best wines for decadence

We may have been glad to see the back of January, but it certainly wasn’t all blue. The first month of the year brought excitement to the wine world with Domaine de la Romanée-Conti’s (DRC) 2015 release, and to Wine Lister with our first ever 1000-point Brand score. For much of London’s bustling City, the end of February means one thing: bonus time. The Financial Times’ February edition of How To Spend It already features the iconic DRC – below are some further ideas for wines to blow the budget.

Prices from our data partner, Wine Owners, are shown ex duty and sales tax (VAT) per bottle as averages across Wine Lister featured vintages.

  1. Krug Clos d’Ambonnay

While Dom Pérignon or Louis Roederer’s Cristal are more commonly associated with City celebrations, those in the know will be toasting with Krug’s famous Pinot Noir expression. With an average Quality score of 969 and a price of £1,367 per bottle for the latest available vintage (2000), a glass of Krug Clos d’Ambonnay is, in itself, cause for celebration.

  1. Screaming Eagle Cabernet Sauvignon

If you’re one of the lucky few on Screaming Eagle’s direct mailing list, congratulations. It is one of the most talked-about wines by the trade based on the results of Wine Lister’s proprietary Founding Member survey, and counts over 17,000 monthly online searches on Wine-Searcher. The average £2,593 price tag per bottle is therefore a small price to pay, if indeed you are able to get your hands on one of the 7,800 bottles produced each year.

  1. Egon Müller Scharzhofberger Riesling TBA

Even harder to find is Egon Müller’s Scharzhofberger Riesling TBA. It breaks a number of records, including Wine Lister’s rarest wine (with an average of only 150 bottles produced per annum) and the highest ever average Wine Lister Quality score (995). Prices range from £5,848 per bottle to over £21,000 per bottle for older vintages.

  1. Domaine Leroy Musigny Grand Cru

The second most expensive of all French wines, let alone in Burgundy, is Domaine Leroy’s Musigny. At just over half the price of DRC Romanée-Conti, averaging £6,805 per bottle, its consistent quality is matched by impressive price growth, with a compound average growth rate of 26%. It featured in last year’s Listed blog, “the best wines money can buy”, which certainly still rings true.