Rising stars: trade backs Bordeaux

“Which producers will see the largest gain in brand recognition in the next two years?” That was one of the questions Wine Lister asked its Founding Members, in its latest survey of 49 of the world’s key wine trade players, between them representing well over one third of global fine wine revenues.

Of the producers expected to gain in brand recognition, the largest number were Burgundian (44 votes). Perhaps surprisingly – considering that the region already dominates the market – Bordeaux was only just behind (43 votes), suggesting that the trade still sees lots of room for brand growth in Bordeaux.

With Champagne in third place, France represents well over two-thirds of the strongest predicted gainers in brand recognition, while Italy followed with names from both Piedmont and Tuscany.

Bordeaux boasts four contenders in the top 10 producers cited. Canon garnered the most votes, and along with Figeac was already cited as a brand having risen significantly in demand. Canon’s Margaux sister, Rauzan-Ségla, also features here, as does the trade’s darling, Grand-Puy-Lacoste.

Burgundy features with three producers, showing that demand for the region’s top wines shows no signs of abating, while the Rhône and Champagne also make an appearance.